Source : Business Wire
Pharmaxis Selects Quintiles to Provide Comprehensive Commercial Solutions for Bronchitol® Launch
Commercial Solutions Include Market Access Strategy, Pricing and Reimbursement, and Product Management
Research Triangle Park, North Carolina, United States -- (Business Wire India) -- Wednesday, September 01, 2010 11:14:01 AM
Quintiles has
announced a strategic agreement with Pharmaxis
to provide a broad range of commercial
solutions to support the European launch of Bronchitol®,
an innovative treatment for cystic fibrosis.
As a result of the agreement, Quintiles will execute a comprehensive
commercialization effort for Bronchitol across Western Europe. Beginning
with Germany in early 2011, Quintiles will later support the
commercialization of Bronchitol in France, Spain, Italy, Austria,
Switzerland, the Netherlands, Belgium, Luxemburg and Portugal.
Quintiles’ services include development of the overall market access
strategy, pricing and reimbursement, local market access, product
management, and recruitment and management of field-based commercial
teams.
Designed to reduce the amount of mucus build-up in the lungs of patients
suffering from chronic respiratory conditions, Bronchitol has been
awarded orphan drug designation for cystic fibrosis in the European
Union and United States. Pharmaxis anticipates approval for the product
in Europe by the close of 2010, with promotional activities beginning in
2011.
“Bronchitol is an important advancement in the treatment of cystic
fibrosis,” said Gary Phillips, Acting Chief Executive Officer,
Pharmaxis. “To get this critical therapy to patients, we need the right
partner to ensure our market entry goes smoothly. Europe is a complex
area in which to launch a product, and Quintiles’ experience, breadth
and expertise in the region made them the ally of choice. They are
experts at market access, field sales and product promotion, and
understand the nature of the region.”
With 10,000 employees in 30 countries, the Commercial group provides
innovative, customized commercial solutions to partners throughout the
biopharmaceutical industry by leveraging the full suite of Quintiles’
sales, marketing, clinical, consulting and capital services.
“We are pleased that Pharmaxis – a leading biopharma company – has
selected Quintiles to provide a tailored solution to commercialize a
much-needed therapy,” said Mark Archer, Vice President of Global
Business Development, Quintiles. “As the biopharmaceutical industry
moves beyond the traditional commercial sales organization in the New
Health, Quintiles is building innovative commercial partnership
models that help customers meet the changing demands of prescribers,
payers and patients. Quintiles has a broad range of commercial solutions
and the agility to help clients accelerate timelines, increase
productivity, overcome complexity and demonstrate value.”
About Quintiles
Quintiles is the only fully integrated biopharmaceutical services
company offering clinical, commercial, consulting and capital solutions
worldwide. The Quintiles network of more than 20,000 engaged
professionals in 60 countries works with an unwavering commitment to
patients, safety and ethics. Quintiles helps biopharmaceutical companies
navigate risk and seize opportunities in an environment where change is
constant. For more information, please visit www.quintiles.com.

Media Contact Details
CONTACTS :
Quintiles
Mari Mansfield, Media Relations, 919-998-2639, (mari.mansfield@quintiles.com)
Greg Connors, Investor Relations, 919-998-2000, (invest@quintiles.com)
CONTACTS : Quintiles Mari Mansfield, Media Relations, 919-998-2639, (mari.mansfield@quintiles.com) Greg Connors, Investor Relations, 919-998-2000, (invest@quintiles.com)
|