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Audi Sponsors Zubin Mehta Concerts in India
Audi India adds on to Audi’s Worldwide Cultural Commitment; Top of the Line Audi A8, Audi A6, Audi A4 and Audi Q7 to be part of Official Limousine Fleet; On Display: The Flagship Model Audi A8 W12
Mumbai, Maharashtra, India -- (Business Wire India) -- Wednesday, October 08, 2008 5:29:00 PM
Audi, the German luxury car manufacturer, today announced its association as one of the main and the official limousine sponsors of the Zubin Mehta Concerts, scheduled to take place from the 7th to 12th of October, 2008 at the NCPA in Mumbai.
Musical Maestro and internationally renowned Indian conductor of Western classical music Zubin Mehta, has achieved a number of awards in his 30 years music career. The Bombay born musical genius has conducted over two thousand concerts with this extraordinary ensemble including tours spanning five continents. In India he will be performing with the Israel Philharmonic Orchestra along with Placido Domingo/Barbara Frittoli, Pinchas Zukerman, Daniel Barenboim and many other noted musicians.
An important role of the partnership play Audi’s top of the line cars: the Audi A8, Audi A6, Audi A4 and Audi Q7 will be the official chauffeur cars for Zubin Mehta, his ensemble and selected guests. Audi’s flagship model, the Audi A8 W12, will be on display at the NCPA in Mumbai.
"Vorsprung durch Technik" – the philosophy of the Audi brand is an expression of technical perfection, innovative ideas and creative endeavor. These very same aspects are the elementary prerequisites for artistic success. By promoting art and culture Audi also forges a link to its own products which, besides their functional value, hold an aesthetic and emotional appeal, too” said Benoit Tiers, Managing Director Audi India.
Audi has a long tradition of cultural engagement. With numerous co-operations and its own cultural events world wide, the company promotes world-class artistic performances. Keeping true to its name (Audi means "hear" in Latin), classical music is at the focus of the company's cultural patronage. It blends tradition with emotion and creates an arena for encounters between artist and public.
AUDI AG's cultural commitment – an overview:
Lang Lang – cultural ambassador of AUDI AG
The virtuoso pianist from China blends together traditions from the West and the Far East through his music. Despite achieving worldwide success, he never forgets his roots. Lang Lang has been the company's cultural ambassador since 2006.
Salzburg Easter Festival
Throughout its history, the Salzburg Easter Festival has been closely intertwined with leading names from the world of music. The mantle of artistic director has passed from the festival's founder, Herbert von Karajan, to Kurt Masur, Bernard Haitink, Sir Georg Solti, Claudio Abbado and, most recently, to Sir Simon Rattle. The 2008 edition of this highly exclusive event sees AUDI AG acting as a main sponsor for the first time.
Salzburg Festival
The partnership between AUDI AG and one of the world's best known cultural festivals dates back to 1994. It has paved the way for numerous new opera and play productions, concerts featuring contemporary music, as well as the construction of the new "Haus für Mozart" opera house.
Beijing Music Festival
Audi Exclusive Premium Automobile has been sponsoring the Beijing Music Festival since 2005. Asia's foremost festival links together different cultures. A number of major contemporary composers from both Europe and Asia have already presented new works at the festival.
Summer Concerts
When it comes to the company's own festival, AUDI AG is the event organiser rather than a sponsor in the traditional sense. Since 1990, the company has been inviting classical music stars from around the world to Ingolstadt, where it also showcases up-and-coming talent.
Shooting Star Festival
Since 2004 AUDI AG has presented stars and newcomer of rock and pop at the Audi Forum Ingolstadt for one weekend a year. Among the artists of this year’s Shooting Star Festival are Bryan Adams, Nena and Christina Stürmer.
Potsdam Sanssouci Music Festival
The Potsdam Music Festival is staged in the halls, churches and gardens of Potsdam. The unique ambience of this UNESCO World Heritage Site adds a very special flair to the programme of over 30 events. AUDI AG's cooperation with the music festival has been continuing for 17 years now.
Classic Open – Leipzig
In August of every year, Leipzig's market square is transformed into a summer concert venue. The old town hall and the new "Marktgalerie" shopping arcade serve as the backdrop for a varied musical programme ranging from classic to pop. Audi has been a main sponsor of the Classic Open since 2007.
Jazz Baltica
Jazz Baltica started out as the inaugural event of Ars Baltica, a network for cultural cooperation between the Baltic Sea States. Promoting young musical talent is another of the festival's missions. Intercultural understanding and working with young people are two goals which are very close to the company's heart. Audi has been a main sponsor of the festival since 2004.
Ingolstadt Jazz Festival
The Ingolstadt Jazz Festival is celebrating its 25th anniversary in 2008. The event brings together both jazz greats from all over the world and local talent. Apart from being a main sponsor of the Jazz Festival, Audi also hosts a highlight concert at the Audi Forum in Ingolstadt.
Ingolstadt Georgian Chamber Orchestra
The musicians from this ensemble, which was originally founded in Tiflis, settled in Ingolstadt in 1990 with the support of AUDI AG. An intensive partnership has since blossomed between Audi and the orchestra, whose series of concerts and chamber music cycles have converted it into the city's musical figurehead.
Museum for Concrete Art
Concrete art is related to design, an important interface between art and automotive engineering. The Museum for Concrete Art is conceptually unique in Germany. Audi funded the museum's acquisition of audio guides and is the project sponsor for various exhibits.
Foundation for Concrete Art and Design
The mission of the Foundation for Concrete Art and Design is to safeguard and catalogue the estate of distinguished artists and designers, and to make it accessible to the public. AUDI AG is a founding member of the Foundation, which celebrated its inaugural event – an exhibition entitled "Ludwig Wilding – Visual Phenomena" – in May 2007.
Audi Christmas Concerts
During the Advent season, AUDI AG gets the public into the festive mood with two concerts, one in Ingolstadt and one in Neckarsulm. A programme of Christmas favourites rings through the Audi Forums as they are transformed into concert halls by Ingolstadt's Georgian Chamber Orchestra.
Audi Philharmonic Wind Orchestra
In 1962, Audi workers with a keen passion for music united to form a factory orchestra for woodwind and brass as well as percussion instruments. With countless public concerts and in-house performances, the Audi Philharmonic Wind Orchestra has been the company's musical ambassador for over 45 years now, as well as playing benefit concerts for charitable causes.
Audi Art – "Art in Technical Development"
Audi's Technical Development division doesn't just produce automotive works of art: many of the employees there draw their creative flair from artistic pastimes. The "Audi Art" initiative, which was launched in 2004 by the division's management, organises art events to offer these employees a forum for their work.
Audi Youth Choir Academy
Young vocalists from all over Bavaria rehearse major works from the music archives and receive personal voice training. The Audi Youth Choir Academy is celebrating its debut at the 2008 Summer Concerts with a performance of Haydn's "Schöpfung" (The Creation).
AUDI AG
AUDI AG develops and produces cars for the luxury car segment worldwide. The company achieved its twelfth consecutive record year in 2007, with 964,151 cars sold and a revenue of 33,617 million Euros and profit before tax of 2,915 million Euros, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gyor (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of Audi A6 started in Aurangabad, India. The company is active in more that 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Lamborghini S.p.A in Sant’Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi employs more than 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2 billion each year in order to sustain the company’s technological lead embodied in its “Vorsprung durch Technik” slogan.
In 2007 Audi India, based in Mumbai, commenced its business activities. The Audi model range in India includes Audi A8, Audi Q7, Audi A6, Audi A4 and Audi TT.
Authorized Dealers with Showrooms:
Audi Bangalore
Audi Chandigarh
Audi Delhi
Audi Gurgaon
Audi Hyderabad
Audi Pune
Audi Mumbai
Authorized Dealer Sales Offices:
Audi Ahmedabad
Audi Chennai
Audi Kochi
Audi Kolkata
Audi Ludhiana
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Audi A8
Media Contact Details
Bettina Bernhardt, GM, Press Communication,
Audi India Press Communications,
+91 (022) 40547210,
bettina.bernhardt@audi.de
Gaurav Sinha, Manager,
Audi India Press Communications,
+91 (012) 44711813,
gaurav.sinha@audi.in
Pratip Biswas,
Comma Consulting,
+91 (022) 40562505, +91 9987022573,
pbiswas@comma.in
Abhinav K Srivastava,
Comma Consulting,
+91 (022) 40562502, +91 9892323750,
abhinav.srivastava@comma.in
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