The Nielsen Company B.V. (“Nielsen”) announced that its consent solicitation in connection with its 11-1/8% Senior Discount Notes due 2016 (the “Notes”) expired without the receipt of valid consents with respect to a majority in aggregate principal amount of the Notes (the “Requisite Consents”). The consent solicitation, previously announced and launched on July 29, 2009, related to proposed changes to the indenture governing the Notes. The consent solicitation expired on 14 August, 2009 at 5:00 p.m., London time. As a result of the expiration without the Requisite Consents, the consent fee will not be paid and the proposed changes to the indenture will not be made.

Forward Looking Statements

This news release includes information that could constitute forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These statements may be identified by words such as ‘expect’, ‘should’, ‘could’, ‘shall’ and similar expressions. These statements are subject to risks and uncertainties, and actual results and events could differ materially from what presently is expected. Factors leading thereto may include without limitations general economic conditions, conditions in the markets Nielsen is engaged in, behavior of customers, suppliers and competitors, technological developments, as well as legal and regulatory rules affecting Nielsen’s business. This list of factors is not intended to be exhaustive. We assume no obligation to update any written or oral forward-looking statement made by us or on our behalf as a result of new information, future events or other factors.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com