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TOTAL Hypermarket and Mall Announced its Unique Initiative - ‘Ladies Day Out’
Free Pick Up & Drop Plus Interactions with Experts on Women’s Health, Beauty, Cookery at TOTAL Hypermarket & Mall
Bangalore, Karnataka, India -- (Business Wire India) -- Friday, January 11, 2008 4:42:00 PM
TOTAL Hypermarket & mall, a retail venture of the Jubilant Group, today announced its unique initiative called ‘Ladies Day Out’. Every Tuesday and Thursday of the week, women will be ferried to & from TOTAL - Madiwala & Mysore Road for free. The initiative kick starts on Thursday, 10th Jan 2008.
The ‘Ladies Day Out’ initiative provides women with an opportunity to meet and interact with experts on Child psychology, Women’s health, Beauty, Cookery, Waste Management etc. Also, they can enjoy the experience of shopping for products such as fresh fruits & vegetables, fresh fish, meat & poultry, staples & groceries, bakery products etc. at never before wholesale prices.
The ‘Ladies Day Out’ special buses will ply on 6 different routes to bring ladies to TOTAL, 3 each for the outlet in Madiwala & Mysore Road. Pick-ups are scheduled for 10:30AM and subsequently at 12:30PM and the drop-backs are scheduled at 1:30PM and subsequently at 3:30PM. Pick-ups will commence from Koramangala-Ejipura junction, HSR Layout & Jayanagar, to reach TOTAL - Madiwala and from Vijayanagar, Rajarajeshwari Nagar & Girinagar, to reach TOTAL - Mysore Road. The drive back will take everyone to their commencement points.
The bus stops on each of the routes can be identified with a TOTAL ‘Ladies Day Out’ banner. The buses can be identified with TOTAL ‘Ladies Day Out’ banners put on them.
“This is the first time an initiative of such a nature has been undertaken by a retailer in Bangalore, offering women shoppers an opportunity to enjoy a days outing along with shopping. Women especially in groups, visit our stores during weekdays in large numbers. Our interactions with them revealed that such a facility could help them make their shopping trips more meaningful and fun” said Mr. Dinesh Malpani, CEO, Jubilant Retail.
About TOTAL
TOTAL hypermarket & mall is the retail venture of the Jubilant Group. Launched in November 2006, TOTAL has two outlets in Bangalore, at Madiwala and Mysore Road. The hypermarket offers the best variety and value on products such as Apparel & footwear, Consumer electronics & IT products, Fresh Fruits & Vegetables, Fresh Fish, Meat & Poultry, Staples & Groceries, Baker’s Factory - Fresh Bakery, Garma Garam - Fresh Home Made Food , FMCG - Processed Foods & Non Foods, Furniture, Home furnishings etc. Each TOTAL outlet has a brand mall which offers shoppers a wide variety of brands to choose from.
Media Contact Details
Rashika Jindal,
Pragma Communication,
+91 (080) 2572 5741/ +91 9900128128,
rashika@pragmacommunication.com
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