Samsung Launches World’s Slimmest Mobile Phones in India  

New Delhi, Delhi, India, Wednesday, July 19, 2006 -- (Business Wire India)

-- Introduces The Ultra Edition Series for the first time in India
-- Launches World’s slimmest Bar Phone, Slider Phone and Clamshell Phone

Samsung Telecommunications India (P) Ltd. today unveiled a new line of the World’s slimmest mobile phones with the launch of The Ultra Edition Series in India. Featuring the world’s slimmest phones in slider, clamshell, and bar form factors, this Ultra Edition transcends the current market offering by presenting consumers with unparalleled breakthroughs in technology while retaining simplicity of use.

The 1st model to be launched within the series is ‘The Ultra Edition 6.9’, making it the World’s slimmest bar phone ever to be launched. Made with fiberglass re-infused plastic, the phone is a marvel in just 6.9mm thickness, packing along with it a 2 megapixel camera, MP3 Player, Direct TV Out function, 80 MB memory apart from a host of other features.

Ultra Edition 12.9 (D900) – The World’s slimmest slider phone and the Ultra Edition 9.9 (D830) – The World’s slimmest clamshell phone will be launched in the subsequent month.

The Ultra Edition series illustrates Samsung’s sensitivity to consumer needs by delivering mobile phones with deceptively discreet but stylish exteriors while embedding world leading technology features inside. This path breaking slimness coupled with rich multimedia capabilities in The Ultra Edition phones is a result of Smart Surface Mounting Technology (SSMT) pioneered by Samsung worldwide. The Ultra Edition phones have been constructed using Titanium, Magnesium and Fibreglass re-infused plastic to impart the solid strength to these Ultra Thin breakthroughs, basis which these are made to pass strict proprietary tests to certify each product’s durability.

Speaking on this occasion Mr. Ihn-Chul Chung, Senior Vice President said, “Samsung’s foray into Ultra Slim phones is part of the company’s aggressive global strategy to take on the leadership position in the mobile phone market. Understanding that each consumer has different needs Samsung has facilitated convergence in mobile communication with a rapid pace of technological advancement and aesthetic design”

Speaking at the occasion, Mr.H.C.Ryu, Managing Director said, “India is a very critical market for Samsung and the launch of The Ultra Slim Series in India is a testimony to our commitment to meet the growing aspirations of consumers for sleek phones that accentuate their personality without compromising on premium multimedia capabilities”

The Ultra Edition 6.9 (X820) – World’s Slimmest Bar Phone

The Ultra Edition 6.9 (X820) boasting the world’s slimmest profile of only 6.9 mm expresses Samsung’s commitment to create the slimmest and lightest product in the market today. Weighing a mere 66 grams and measuring a slim 6.9mm depth, the lightweight Ultra Edition 6.9 is today’s definitive tool to help users stay connected, take pictures with the 2 megapixel camera, or enjoy their favorite tunes with the music player. The Ultra Edition 6.9 balances slim elegance with a functional keypad and tops off its supreme design with a beautifully beveled cut surface for a natural grip. Fiberglass-infused plastic is also used to increase extraordinary durability to protect the wealth of features that are compressed into the 6.9mm frame using the Smart Surface Mounting Technology (SSMT). The Ultra Edition truly complements the active lifestyle of today’s consumers as its sleek and fashionable design will fit into your pocket invisibly for stylish mobility.

The Ultra Edition 9.9 (D830) – World’s Slimmest Clamshell

Samsung’s Ultra Edition 9.9 (D830) raises the bar in slimness and design of clamshell handsets. With its simple ultra slim folder design and the latest cutting-edge technology, this 9.9 mm ultra slim clamshell is the result of Samsung’s constant efforts to go above and beyond the boundaries of form and function. This lightweight mobile comes outfitted with a 2 megapixel camera to capture those special moments wherever you go. Expect no bulges in your pocket when carrying this premium ultra slim clamshell that possess a 2.3” wide display and an external memory slot for extra storage. Navigate effortlessly through functions, thanks to its enhanced user interface with uMenu and uSearch features

The Ultra Edition 12.9 (D900) –World’s Slimmest 3 Megapixel Slider

The Ultra Edition 12.9 offers the latest in multimedia technology with premium slide-up design for business professionals. The 12.9mm slide-up is the thinnest slider ever designed to come equipped with a powerful 3.13 megapixel camera -- leading the 3 megapixel camera phone trend in the global market this year. Unique and dynamic user interfaces enhance user’s mobile experience. The main screen will reflect networks and call status by displaying animated graphics to alert users of missed calls or unread messages, and imported documents can be viewed on the vivid 262K color screen. You can also enhance your multimedia experience with the Bluetooth® stereo headset. Whatever your desires may be, the Ultra Edition 12.9 will “slide up” next to you for your next command.

About Samsung Telecommunications India Pvt. Ltd.

Samsung Telecommunications India - a 100% subsidiary of Samsung Electronics Co., Korea, is a dominant mobile player in the Indian market. As the part of its global strategy to cater to the world’s largest emerging telecom market, Samsung has set up a mobile phone manufacturing unit at Haryana, India with an initial investment of USD 15 million.

Being Samsung’s fourth overseas handset manufacturing facility in the world after China and Brazil, this unit is catering the demands of local markets and acting as the manufacturing hub for other Asian and Middle East countries.

To view the photographs please click on the links given below:

http://www.businesswireindia.com/attachments/Pic_1(6).JPG

http://www.businesswireindia.com/attachments/Pic_2(4).JPG

http://www.businesswireindia.com/attachments/Pic_3(4).JPG