Members Applaud Sulekha.com Loyalty Reward Program
Pioneering Rewards Program for Quality Blogging; Over Rs. 1 Crore Worth of Rewards Earned; Top Member Redeems Rs. 1 lakh

Chennai, Tamil Nadu, India, Thursday, May 24, 2007 -- (Business Wire India)

Sulekha.com, the popular online community and networking hub for Indians worldwide, has received tremendous response and appreciation from the members for its innovative first-of-a-kind loyalty program. This program makes Sulekha.com unique from other blogging or networking sites.

Points are accredited based on the quality of the member’s contribution, the comments received and the response generated amongst other members. So, higher the interest generated on a particular blog, more points the member accumulates.Sulekha.com has devised a unique in-house algorithm to track this process.

For every 20,000 points collected, the member could redeem gift certificates worth Rupees 1000. It gets even better because with every 20,000 points that gets added, the member gets an additional Rs.1000 as gift certificate.

Sulekha.com member, Ixedoc, a practicing doctor & professor by profession redeemed more than a million points for Rs. 1 lakh of gift certificates, says “I was in disbelief when I received a call from Sulekha congratulating me on being the top ranked. Thank you very much Sulekha for the rewards”.

“It would be a mistake to think Sulekha is where you blog and earn money. The Rewards program celebrates those members who contribute quality content that is widely admired. While members earn points when they post a blog, they earn far, far more when others read it, comment on it, add it to their favorite list and forward it. This program is about rewarding quality and influence, not quantity,” says Satya Prabhakar, CEO of Sulekha.com.

The loyalty programme will be an ongoing initiative and continues throughout the year encouraging the members to be an active participant of thoughts, ideas & creative expression across the site.

About Sulekha.com
Sulekha.com is the largest online community which fosters social interaction and local transactions among Indians across 25 cities worldwide. The portal connects Indians through a portfolio of industry-leading blogs, social networking forums, classifieds, and yellow pages services.