‘Clinic All Clear Men’ – Because Men’s Scalps Differ from Women’s!  

Mumbai, Maharashtra, India, Thursday, June 14, 2007 -- (Business Wire India)

CLINIC ALL CLEAR from the house of Hindustan Unilever Limited introduces the first ever anti-dandruff shampoo range formulated exclusively for men. The two Variants in the new range are Clinic All Clear ACTIVSPORT and Clinic All Clear HAIRFALL DECREASE.

Commenting on the new launch, N. Rajaram, GM & Category Head, Hair Care, HUL, says, “HUL’s intensive research shows that a man’s scalp differs from a woman’s. The nourishment required by each is, thus, markedly different. To enable our male customers to cultivate a head full of healthy, good looking hair, we have created CLINIC ALL CLEAR MEN, an anti-dandruff shampoo for men only.”

A man’s scalp, on an average, has 33% more dandruff than a woman’s. And men being more athletically inclined tend to sweat more leading to an oily scalp. Clinic All Clear washes off the excess oil on the scalp and prevents dandruff from recurring.

The new Clinic All Clear ACTIVSPORT and HAIRFALL DECREASE leave your scalp with a lingering feeling of freshness. So try the all-new Clinic All Clear ACTIVSPORT for all the confidence you need to get up close and personal with the ladies.

Clinic All Clear Men: ACTIVESPORT & HAIRFALL DECREASE is priced at 200 ml - Rs.135, 100 ml - Rs.72 and 7.5 ml – Rs.3/-

About Clinic All Clear:

Hindustan Lever Limited (HLL) is India's largest FMCG Company, touching the lives of two out of three Indians with over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. Clinic Plus Health shampoo was launched in India in the year 1987 and is India's largest selling shampoo. Clinic All Clear comes from the Clinic family and is an expert in eliminating dandruff and specializes in scalp care. HLL is also one of the country's largest exporters; it has been recognized as a Golden Super Star Trading House by the Government of India.

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