Max New York Life Awarded CII-Exim Bank Commendation Certificate for Business Excellence for the Year 2008  
MNYL is the First Life Insurance Company to bag this Commendation

Bangalore, Karnataka, India, Thursday, November 06, 2008 -- (Business Wire India)

Max New York Life Insurance was today awarded the ‘CII –Exim Bank Commendation Certificate for Strong Commitment to Excel’ for the year 2008. The award, which is jointly instituted by Confederation of Indian Industry (CII) and Export Import Bank of India (EXIM) is one of the most premium award for Business Excellence in the country. Max New York Life is also the first life insurance company in India to be commended with this certification for its business excellence efforts.

Accepting the certificate, Mr. Rajesh Sud, CEO & Managing Director, Max New York Life Insurance said, “Max New York Life is honored at being felicitated with this certification, especially because it come to us in the very first year of our business excellence journey.

We took our first step in this direction soon after inception, way back in 2002. Since then the company’s Quality and Business Excellence framework has been formalized, processes and procedures have been refined, and today Business Excellence is well entrenched in the company’s culture. As an organization that is truly committed to Quality and Business Excellence, we are learning, both from our own performance and the external environment to continuously improve our business processes to become the most admired life insurance company in India.”

”We are proud to be the first life insurance company in India to be bestowed with such an honor”, he added.

Acknowledging the certification, Mr.Vineet Sharma, Executive Vice-President - Quality & Business Excellence, Max New York Life Insurance said, “The purpose of the Business Excellence journey for us is focus on the Quality of Business as opposed to the Business of Quality. Our application for the CII EXIM Awards was not an end in itself but a test whether our Business Excellence framework is sturdy and well-entrenched in the organization. This certification will only further boost our confidence & morale to excel better.”

The award is based on the European Forum for Quality Management (EFQM), a highly respected quality initiative in the world.

About Max New York Life Insurance (www.maxnewyorklife.com)

Max New York Life is a joint venture between Max India Ltd., one of India’s leading multi-business corporations and New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India’s leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India.

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Rajesh Sud, CEO and MD, Max New York Life (Second from Left) receiving the CII - Exim Bank Commendation Certificate for Business Excellence for the year 2008