Pramati Implements Tell-a-Friend Technology for NDTV Convergence  
Tell-A-Friend (TAF) Button is Used by Over 6000 Online Portals Worldwide and Millions of their Users Globally Connect and Share Web Content Instantly through their Favorite Email, Instant Messengers (Chat), Blog, Social Networks and Bookmarking Sites

Hyderabad, Andhra Pradesh, India, Wednesday, January 07, 2009 -- (Business Wire India)

Pramati Technologies, (www.pramati.com) a leader in delivering next generation internet applications today announced NDTV Convergence has selected its Tell-a-Friend (TAF) technology to promote their online content and expand consumer visibility across all verticals.

The technology deployment will enable NDTV and their thousands of users share their favorite NDTV content through email, instant messengers (Chat), blog, social networks, and bookmarking sites through Tell-A-Friend button.

Tell-a-Friend (http://tellafriend.socialtwist.com) has the capability to pick up relevant content from a webpage and make content rich messages with excerpt text and photo of the story. This application results in building attentive audience based on personalized recommendation.

Speaking on the partnership with Pramati, Sanjay Trehan, CEO, NDTV Convergence says “NDTV.com is one of the first portals to implement Tell-A-Friend across its verticals. Till recently we have received over 10,000 content referrals through the application. We believe this unique social marketing offering will prove to be effective means in delivering value to our customers and increasing content circulation.”

“The NDTV experience strengthens our belief that in the age of Web 2.0 Tell-a-Friend can make a significant impact on the existing marketing imitative of online portals,” says Jay Pullur, CEO of SocialTwist. “By having users promote content so easily, NDTV is creating many Citizen Evangelists for their content.”

The latest version of Tell-a-Friend adds support for social bookmarking on 15 popular sites like; Digg, Delicious, StumbleUpon, and Yahoo Buzz to its already impressive support of email, IM (chat), blogs, and social networks. Tell-a-Friend button is now the single powerful tool for social referrals with both one-to-one messaging and one-to-many broadcasting across social sites.

About Social Twist

SocialTwist develops Widget Applications that add a new social dimension to websites and enterprise applications. These Widget Applications seamlessly enhance existing site/application without reengineering effort or long implementation cycles. SocialTwist is a business of Pramati. To know more about Tell-a-Friend visit http://www.socialtwist.com

About Pramati Technologies

Pramati Technologies is one of the best known engineering brands from India and a preferred partner in enterprise software and Web 2.0 applications development. Pramati helps customers build and manage robust solutions with its own Java™ Application Server product and a service suite of architecture, deployment and performance engineering around middleware and SOA. Pramati helps software vendors with services that enable them to adapt faster to market changes, lower engineering expenses and innovate better.

Pramati owns and operates the following brands:

-- Pramati Server
-- Dekoh
-- SocialTwist
-- Pramati Product Development Services

About NDTV Convergence

NDTV Convergence Ltd., a subsidiary of NDTV Networks Plc, is a leading web 2.0 company. The company develops exclusive content for cross media platforms such as Internet, mobiles, ITV and IPTV.

NDTV Convergence Ltd operates India's no 1 Television news website www.ndtv.com along with other leading verticals, namely, NDTVProfit.com, Cricketndtv.com, NDTVImagine.com, NDTVGoodtimes.com, NDTVMovies.com, NDTVMusic.com, NDTVGadgets.com, NDTVKhabar.com, NDTVShopping.com and other sites.

The bouquet covers an entire gamut of news and beyond news encompassing recipes, travel, entertainment, shopping, books, health, gadgets and special features.

To view the photograph, please click on the link given below:

Tell-A-Friend