Pepe Jeans London Announces Its New ‘Autumn Winter Collection 2009’  

Mumbai, Maharashtra, India, Tuesday, August 25, 2009 -- (Business Wire India)

Pepe Jeans London unveils the Autumn’09 Collection across stores nationwide. The collection titled as `Street’ has a wide range for shoppers to choose from.

Inspired by the 1960s, ‘Cute’; the Collection for woman features a number of diverse trends, typical of this era and plays with patterns and textures. Key design features on tops include oversized buttons and bows with graphically sweet retro prints and branding with playful pin badges that add a very school girlish appeal. Sporty blouson jackets and reversible gilets are layered with digitally inspired printed t-shirts. The range also showcases graphic statements, tartans mixed with bright ginghams, leopard print, polka dots and bold stripes. Colours reported this season are military green, grey and blue with highlights of violet pink and yellow for an injection of vibrant colour.

‘Street’ for men is utilitarian in style and heavily constructed with functional interior detailing. Outerwear epitomizes the military, urban street look. Pieces include long sleeved, preppy rugby shirts in bright optimistic stripes. The colour palette has earth tones in khaki, navy, olive and black which perfectly represent its daywear setting.

Pepe’s premium denim wear brand `73 Jeans’ for men and women cites the year that Pepe Jeans was founded on a market stall in west London’s Portobello road. The denim is naturally worn ranging from a vintage appearance to a more dramatic ‘stitch and repair’ look. Detailing is the key; the hint of red ‘rockabilly’ tartan in linings through to the subtle references of playing card icons embroidered onto jackets and jeans. All washes are Italian and use the latest innovation in treatments and wash processes.

Continuing with the rock theme, women’s 73 emulates the style of Debbie Harry; another icon of Harry's strong stage persona, cool sexuality and streetwise style transfers to the collection.
Jeans are heavily stone washed and bleached, to embody the aggressive London punk attitude, accessorised with a key ring that dangles from the belt loops. This is yet another re-introduction of a trend implemented by the brand; a popular design feature in the 1980s.

With so much to offer, you surely have to drop in to get updated on the smartest, coolest trends this season. Walk into our Pepe Jeans London stores and feel London styles take you over.

About Pepe Jeans London:

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US $billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing casual wear labels in Europe. The brand today has presence in more than 80 countries across the world.

Launched in India in 1989, Pepe Jeans is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Merchandise is available through 160 exclusive brand stores across the country, 100 plus large format store locations and 1500 multi-brand premium outlets.

Pepe emerged as an award winner for the “Best Women’s Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper’s Stop Pinnacle Awards 2004 for consistent outstanding performance.

Pepe the “Lycra Most Innovative Brand of the Year” award at Images Fashion Awards and “The Brand of the Year – Men’s Casual Wear (Large)” award at the CMAI Apex Awards 04-05 (Clothing Manufacturer’s Association of India).

Pepe Jeans London was awarded the `Best All Rounder Brand 2004 - 08’ & `Best Denim Brand 2007-08’ at the Central Summit, Goa, in August’08.

To view the photographs, click the links below:

Street Men

Street Women