“Indiaplaza Launches the Amazon Kindle 3 in Indian Rupees”

Bangalore, Karnataka, India, Tuesday, March 22, 2011 -- (Business Wire India)

The pioneering Indian internet retailer today announced on their website www.indiaplaza.in, the availability of the e-book reader from Amazon, the Kindle in Indian Rupees.

The Kindle has been available in India from amazon.com for a while now but customers can now purchase the Kindle and pay conveniently in Indian Rupees.

The Kindle 3 comes at an all inclusive price, duty-paid for & with free home delivery across India and customers can choose from two models - Wi-fi and Wi-fi with 3G.

While the Wi-fi model is available at Rs. 8950, the higher model with Wi-fi and 3G is priced at Rs. 11,850.

With the proliferation of e-book readers and a distinct shift to consumption of digital content, it is expected that millions of customers in India will find the convenience of ordering the Kindle in Rupees very tempting.

Speaking on the occasion, Mr Sriram Ravi from Indiaplaza said “Since 1999, Indiaplaza has pioneered the concept of online shopping in India by constantly expanding selection and availability of products at low prices on the website. The availability of the Kindly in Indian Rupees is another step in this direction.”

Kindle 3 has received rave reviews from technology authority sites like Endgadget, PC World etc. As Fast Company put it “Amazon's newest Kindle is the best ebook-reading device on the market. It's better than the Apple iPad, the Barnes & Noble Nook, the various Sony readers”

The Kindle has instant wireless access to Amazon.com and their huge number of e-books (over 115,000 and growing). Users can read newspapers, subscribe to magazines and blogs, and even play audio files such as MP3's or audio books. Kindle 3 can store 3500 and more eBooks.

Indiaplaza.in, offers around 8 million products, has over 1.5 million customers and is targeting half a million transactions in this year.

About Indiaplaza.in:

Indiaplaza.in pioneered the concept of online shopping in India. Since 1999, Indiaplaza.in has served millions of customers online with a selection of over 8 million items backed by low prices and reliable operations.

Today, Indiaplaza.in has online stores for books, music, videos, CD-ROMs, electronics, cameras, mobile phones, appliances, apparel, flowers, chocolates, cakes, sweets, toys, handicrafts, watches, food items and many more. It also manages the loyalty programs for leading brands in the financial services, FMCG, hospitality, IT and airline industries apart from powering online shopping sites for leading media companies.