CORRECTING and REPLACING: India’s First Women’s Social Shopping Platform LimeRoad.com Launches  

New Delhi, Delhi, India, Thursday, October 18, 2012 -- (Business Wire India)

India’s first social shopping platform for women LimeRoad.com was launched today, bringing a whole new experience online.

Commenting on the launch of LimeRoad.com, Founder & CEO, Suchi Mukherjee said, “We are on a journey to build the most extensive and engaging lifestyle platform ever. Our sole objective is to make the shopping experience on LimeRoad so delightful, that we become the online destination for women to find gorgeous yet affordable products.

We have gone out and built strong partnerships with a really rich selection of brands. With categories like apparel, accessories, home and food, LimeRoad.com is designed to be a woman’s “me time” online. We’re launching with many brands, nearly half of which are exclusively available with us.”

The unique shopping experience allows you to shop-by-city, shop-by-brand, or shop-by-flagship store, where you can browse and connect with shops, brands and retailers of your choice. The eye-candy magazine format lets you effortlessly flip the pages. The proprietary scrapbook not only enables you to organize, share and shop all the beautiful things you find on LimeRoad.com, it also lets you flip through and get inspired by what others have discovered.

“We believe that there are varied retailers pan-India, who deserve to be in the spotlight. We are creating a pipeline for these brands to be revived & re-connected with consumers though a new medium in a curated way, just like a woman shops, combines and creates a distinct style of her own,” said Manish Saksena, President & Co Founder.

LimeRoad.com provides a unique platform with choices women have never had before. Now you can find:

-- International and national mega brands in their flagship form
-- Home-grown brands by exporters of world-class-products exclusively launched for LimeRoad.com
-- Erstwhile high quality brands that have been revived online
-- Deeply local landmark products from cities and towns, all at affordable prices

Finding and buying a formal shirt from the flagship and latest collection of Elle, strolling the markets of Lucknow and picking up an authentic chikanari top or a piece of pearl jewellery from Hyderabad, is now possible all in one cart at the click of a button. LimeRoad.com will change the way that Indian women shop hereon.

About LimeRoad.com

LimeRoad is a fun and exciting way to discover, share and shop. A social-commerce platform targeted at the intelligent woman of today, it has an incredible width of carefully selected retailers, enabling customers to discover the best of lifestyle products across categories like apparel, accessories, home and non-perishable food. LimeRoad.com is a brand owned by A.M. Marketplaces Pvt Ltd.

Join the journey at www.LimeRoad.com
Follow us on “LimeRoad.com” on facebook, twitter, youtube and pinterest

The Team at LimeRoad

Suchi Mukherjee, Founder & CEO, passionate about building consumer technology products, selected as 1 of 15 women worldwide ‘Rising Talents, high potential leaders under 40’. Ex-eBay, Skype and Gumtree.

Manish Saksena, co-Founder & President, lifestyle specialist with 18 years of retail and design experience, ex-COO Tommy Hilfiger India.

Ankush Mehra, co-Founder & VP Supply Chain Operations, 18 years of experience in supply chain, ex-Head of Supply Chain Reliance Hypermarkets.

Ahti Heinla, Technical Advisor, was Founding Architect of Skype, Founding Engineer Kaaza

Michael V Swaaij, Advisor, ex-Chairman Skype and attributed with launch of eBay & AOL in Europe

Lightspeed Venture Partners, Key Investor, has over $2 billion under management with teams in the US, India, Israel and China. Marquee consumer investments include LivingSocial and Playdom (Disney).

Matrix Partners India, Key Investor, has INR 3,000 crore under management, is part of the global network of funds at Matrix Partners that invests in the US, China and India with US $3 billion under management. Marquee consumer investments include Apple & Gilt Group.

To view the photographs, please click on the links given below:

Suchi Mukherjee

Manish Saksena