TVS ICS Unveils High-End Technology Products

Mumbai, Maharashtra, India, Thursday, May 19, 2005 -- (Business Wire India)

TVS ICS has on 18th May 2005, launched the much-awaited product “The Antenna” in technical collaboration with Argus Technologies, Australia. The antennas will be marketed initially by TVS under the brand name of “TVS Argus” and subsequently the company plans to get into indigenous manufacturing of the antenna with technical guidance from Argus. TVS ICS envisages greater inroads into antenna market thru the vendors like Nortel, Ericsson and Motorola who would be bidding for the new BSNL roll out.

TVS is introducing the latest in networking and cabling technology and will be unveiling plans and products for the future, with a new look logo during the third week of May 2005 with a series of Road shows at Bangalore 16th, Hyderabad 17th, Mumbai on the 18th and Delhi on the 20th May, 2005 resp.

TVS Interconnect Systems (TVS ICS) is a part of the TVS Group established in 1911 with group revenue of over $2.5 billion and employing more than 20,000 people.

TVSICS was incorporated in 1999. The company started as a manufacturer of electronic connectors, radio frequency connectors, cable assemblies, fibre optic products. Since then in response to the emerging network convergence, the company has profiled itself as a preferred supplier of interconnect solutions to the wireless, networking and access markets also as a Project Implementation company wherein they provide turnkey project solution for the wireless Base Stations.

The Networking services offered under TVSNET include network design and implementation, product support, field sales support and consultancy and in addition it has a broad product range designed to fulfill the needs of business ranging from SOHO (Small Office/Home Office) users to Key Enterprises.

The impressive client list gives a clearer picture of the scale of its operation. Companies like Reliance, Airtel, Hutch, Idea, BPL, VSNL, IBM, Siemens, Nokia, Ericsson, Nortel and other companies big and small have put their faith in the products and services and continue to be associated with TVS.

The companies enjoy the confidence of its customers earned by consistent quality, on-time delivery, highly customized solutions ensured by the team of dedicated people. The company is ISO 9001:2000 certified and manufacturing plant in Madurai with the corporate office in Bangalore and the regional marketing offices at Delhi, Mumbai, Hyderabad and Chennai. TVS has tied up with world leaders for manufacturing of RF Cables, connectors and other accessories. TVS ICS currently enjoys a 25% market share in RF accessories against world class competitors like ANDREWS, ROSENBERGER and AMPHENOL.

TK Basu, President of TVS ICS, says, “Working towards its focus on total solutions, TVS is soon announcing the launch of antennae in partnership with an internationally acclaimed company to complete its access range of products in the wireless segment.

TVSICS posted a net revenue of 48 crores during the financial year 2004-05. Aiming to touch 77 crores by 2005-06.

TVS ICS is a preferred vendor to most of the cellular operators for the RF accessories like Feeder Cables, Connectors and other mechanical accessories. TVS ICS is the first Indian Company to market RF Cables under its own Brand name. It has also partnered with PPC, a world-renowned, multi national company, headquartered at New York, USA for supply of connectors.

RF Cables and connectors are very commonly used for connecting the Antenna to the Mobile stations and each and every network operator looks for a very good supplier who can give them quality material since these are very critical for any cellsite operation, even though the cost of the Feeder cable and connector is a miniscule 2% of the overall cellsite infrastructure cost. It is here where TVS ICS excels and is continuously providing quality materials to the operators. The company today enjoys a 23% market share for the RF Feeder Cable in a market, which is very volatile. With great expansion on the anvil by BSNL and other operators, TVS ICS is looking all set to increase the market share by provide best in class cables and connectors.

The company has also started to get into the Project Management Services by taking total turnkey solutions for installation of a Radio Base Station for cellular operators. It is the path forward where the company feels that ultimately all the cellular operators will require operations at a large scale due to the huge nos. of base stations and will be outsourcing operations to competitive companies. TVSICS is envisaging this as a huge market two years down the line and is getting ready to enter into the segment of managed services.

Keeping the above aspects in its mind the company has embarked upon an ambitious image revamp exercise to increase visibility among its business partners. To show case the new product profile of TVS ICS, it is organizing a road show in the country in four major cities viz. Bangalore, Hyderabad, Mumbai and Delhi. The company has invited all the end customers, vendors and other decision-makers in the industry for the show and impress upon its strength. The first show was held in Bangalore on 16th May 2005, which was attended by representative of major telecom operators, and vendors who were led through a series of visual displays and product and services model. TVS ICS also launched their new logo, which is symbolic to their approach in the market with a punchline of EMPOWERING CONNECTIVTY.

TVSICS has managed to win the attention of telecomm world and in its effort to reach out to the telecomm business community. The overwhelming response showed by representatives of all telecomm operators, vendors, system integrators and consultants, and were impressed by the' new-look 'of TVS ICS and their product profile, during the road show held at Bangalore, Hyderabad, Mumbai, Delhi due on the 20th May . Mr. Jayashankar.A.V, General Manager, Sales and Marketing, TVS ICS adds, “my heartfelt thanks to all our business partners who have been associated with this show and making it a big success.”