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Press release  

Source: Kingfisher Airlines 
Monday, January 23, 2006 04:59 PM IST (11:29 AM GMT)
Editors: General: Consumer interest; Business: Advertising, PR & marketing, Travel & tourism; Technology

Best New Airline of the Year and India’s 3rd Most Successful Brand Launched in 2005, Announces “Scent of Good Times” Offer
Buy Kingfisher Airlines Flight Coupons worth Rs. 10,000/- and Perfumes and Cosmetics Worth Rs. 4,000/- From International Brands Pierre Cardin, Paul Smith and Kenzo Absolutely Free

Mumbai, Maharashtra, India, Monday, January 23, 2006 -- (Business Wire India)

Kingfisher Airlines, India’s fastest growing airline and the first Indian carrier to win the “New Airline of the Year 2005” award, in the Asia Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA) and selected No. 3 Most Successful Brand launch of 2005 by the Brand Derby Survey, today announced, a special “Scent of Good Times” Offer. Under the offer Kingfisher Airlines has tied up with leading international perfume brands like Pierre Cardin, Paul Smith and Kenzo to provide a first of its kind offer to all air travelers.

Under this unique consumer benefit scheme all that one needs to do is buy Kingfisher Airlines ticket coupon booklet worth Rs. 10,000/- containing two flight coupons and get perfumes and cosmetics worth Rs. 4,000/- from international brands like Pierre Cardin, Paul Smith, Kenzo, on the spur absolutely free.

These flight coupons can be availed for travel between any two destinations where Kingfisher Airlines operates flights and are valid until 30 June, 2006.

Mr. Girish Shah, General Manager, Marketing, Kingfisher Airlines added, “The idea behind the scheme is to associate with like minded leading international brands, to provide maximum value to our guests and also create an opportunity to communicate with the relevant target audience through a non-conventional platform. Our Partners Program has so far ensured we have offered the best value possible to our guests. This scheme too enables air travelers to experience the “Scent of Good Times”, by buying Kingfisher Airlines flight coupons worth Rs. 10,000/- and getting a fabulous offer on leading international brands, like Pierre Cardin, Paul Smith, Kenzo.”

The offer is available at leading departmental stores and chains like Shoppers’ Stop, Life Style and other high profile outlets in Mumbai, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kolkata, Goa, Pune and Jaipur.

About Kingfisher Airlines

Kingfisher Airlines is India's first and only private airline to receive the prestigious, 'New Airline of the Year 2005' award, in Asia Pacific and Middle East, from Centre for Asia Pacific Aviation (CAPA) within six months of operations. Kingfisher Airlines has also been selected as the 3rd Most Successful Brand of the Year 2005, in the annual the Brand Derby Survey conducted by independent bodies for Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. Kingfisher Airlines commenced operations on May 9th, with a brand new fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and promises an unparalleled experience to the Indian air traveler. For the first time in Indian skies, Kingfisher Airlines offers world-class in-flight entertainment with personal video screens for every seat. There’s a wide selection of 5 video channels and 10 audio channels available on-board. Also on offer are extra-wide seats and spacious leg room, delicious gourmet meals, international-class cabin crew and a whole host of comforts and delights. Kingfisher Airlines also facilitates doorstep delivery of tickets on guest request. Fly the Good Times with Kingfisher Airlines. For more information on Kingfisher Airlines log on to www.flykingfisher.com

About The UB Group

The UB Group is one of India’s largest conglomerates with net revenues in excess of US $2 billion, with diverse interests in brewing, distilling, real estate, engineering, fertilizers, biotechnology, IT and aviation. In June 2005, The UB Group acquired Shaw Wallace and Company Ltd. This transaction has catapulted The UB Group’s Spirits Division into becoming the third largest liquor company in the world with 15 millionaire brands in its portfolio, and annual sales in excess of 60 million cases. Kingfisher Airlines is a wholly owned subsidiary of United Breweries Holdings limited, the UB Group’s investments holding company. For more information on The UB Group log on to www.theubgroup.com

     
For press backgrounder on Kingfisher Airlines click here

Media contact details

Prakash Mirpuri,
IPAN,
+91 98210 91715,
prakash@ipan.com

KEYWORDS: CONSUMER, MARKETING, TRAVEL, TECHNOLOGY

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