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Company : Belkin India 
Monday, December 26, 2011 2:48PM IST (9:18AM GMT)
Belkin Appoints Shree Sant Kripa Appliances Pvt. Ltd (SSK), to Deepen Foothold in Indian Market
Appoints SHREE SANT KRIPA APPLIANCES PVT.LTD (SSK) as Regional Distributor for West India for Mobility products
New Delhi, Delhi, India

Belkin India, a leading provider of interconnectivity solutions across computing and consumer electronic devices, announced Shree Sant Kripa Appliances Pvt. Ltd. (SSK) as the regional distributor for West India for the company's range of mobility products.

Under the terms of the agreement, Shree Sant Kripa Appliances Pvt. Ltd. (SSK), an official distributor of a wide variety of telecom products for international vendors,will distribute Belkin's accessories designed especially for Samsung, along with Conserve Valet, range of Power Packs and overlays, to name a few. With the increasing popularity and acceptance of smartphones and tablets, this relationship will facilitate availability of Belkin products through a strong network.

Belkin is recognized as the Samsung Mobile Accessories Preferred Partner. Under this partnership, Belkin will help Samsung accelerate growth in the mobile space. Belkin designs specially crafted ‘Designed for Samsung Mobile' accessories, for the Samsung Galaxy Tab and Galaxy S2 and now Galaxy Note and Samsung Google Nexus. The accessories will include protective cases & covers, Screen overlays and home and car charger.

Speaking about the tie up, "We are thrilled about the partnership with Shree Sant Kripa Appliances Pvt. Ltd. (SSK) whose excellent distribution network, broad distribution portfolio and strong knowledge of market dynamics, will definitely help us quickly achieve our goals in the West India market."said Mohit Anand, Managing Director, India Sub Continent, Belkin Inc.

Shree Sant Kripa Appliances Pvt. Ltd. (SSK) is the regional distributor for Samsung mobiles in West India (Maharashtra, Gujarat, Madhya Pradesh, Goa, and Chhattisgarh). Shree Sant Kripa Appliances Pvt. Ltd. (SSK) has a reach to 22000 stores and has manpower of 1400 people.

"We are very pleased to enter into this new agreement with Belkin," said Mr. Govind Uttamchandani, Managing Director, Shree Sant Kripa Appliances Pvt. Ltd. (SSK)."We look forward to serving Belkin's customers with our industry leading supply chain service infrastructure and distribution capabilities."

Since its entry into the Indian market in 2009, Belkin has successfully established itself as a preferred and competitive brand across their wide range of products. This agreement with Shree Sant Kripa Appliances Pvt. Ltd. (SSK), will take Belkin's success to the next level. With this association, Belkin will be able to further explore the untapped potential of the India market and capture a bigger market share.

About Belkin India

Belkin India offers an extensive range of innovations, designed to give computer and consumer electronics users seamless integration in their homes, cars and on the go. Belkin, a privately held company founded in California in 1983, is the recognized global leader in connectivity solutions. Belkin is one of the fastest growing, privately held multinational corporations in the world.

Since its entry in India in early 2009, Belkin has taken rapid strides towards becoming a leading tech & digital lifestyle brand. Realizing this Vision, Belkin has already come a long way to become the market leader across its product lines and also having expanded its footprint beyond India to Bangladesh, Srilanka, Nepal and also Pakistan.

Belkin has an extensive hybrid channel model of traditional IT and modern retail across multiple formats & consumer electronic stores across the subcontinent. The company has ambitious plans for growth and considers the Indian market to be one of its most strategic, with a stated desire to be a market leader in the tech and digital lifestyle space.

For News Release background on Belkin India click here
Media Contact Details
Nikita Kejariwal, 20:20 MSL, +91 9167443578, nikita.nadwani@2020msl.com
Tanay Chaturvedi, 20:20 MSL, +91 9999167009, tanay.chaurvedi@2020.msl.com
Vibhav Mehta, BELKIN, vibhavm@belkin.com
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