Source : ESPN Software India Pvt. Ltd. 
Tuesday, February 5, 2013 11:13AM IST (5:43AM GMT)
 
ESPN STAR Sports Secures Worldwide Broadcast Partners for Hero Hockey India League
HHIL to be telecast in 83 territories across the world
 
New Delhi, Delhi, India

ESPN STAR Sports, the official broadcaster of Hero Hockey India League, announced today a comprehensive line-up of global syndication partners that are showcasing the tournament in more than 83 territories worldwide. The inaugural edition of the league is being broadcast with Hindi commentary on STAR Sports while STAR Cricket is showcasing select matches of the league in English. Live streaming of all the matches is also available on www.youtube.com/thehockeyindialeague.

Some of the leading names in the world of sports broadcasting like Fox Sports from Australia, Sky Sports from New Zealand, Ten Sports in Pakistan and SE Asia and MENA region are showcasing live coverage of HHIL in respective territories.

Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, "These partnerships reinforce our commitment to set new benchmarks in the distribution of Hero Hockey India League. We look forward to working closely with all our partners and serve hockey fans all over the world with some mouth-watering high quality content."

Dr. Narinder Batra, Chairman, Hero Hockey India League, said, "We are delighted to have a strong and committed broadcast partner. It is great to know that the first edition of the league can be seen by hockey fans across the world. We are confident that the popularity of the league and the game of Hockey per se, will greatly benefit from these international distribution tie-ups."

List of syndication partners include

Sr. No Name of the broadcaster Territory
1 Sky Sports New Zealand
2 Fox Sports Australia
3 TEN Sports Pakistan
4 TEN Sports SE Asia
5 OSN MENA
6 TEN Sports MENA
7 Supersports South Africa
8 One World Sport USA
9 One World Sport Canada
10 Life OK UK, Europe & South Africa
11 Fox Sports (last 4 matches only) SE Asia

Successes of HHIL

-- HHIL's broadcast in India, at the end of week 2, has been seen by 2.27 crore hockey fans way ahead of full tournament reach of UEFA EURO 2012 which stood at 2.04 crore individuals.

-- HHIL's reach is almost 4 times Men's Hockey Champions Trophy which had full tournament reach of 58 lakhs.

-- HHIL's reach is considerably higher than World Series Hockey's reach which stood at 1.24 crore individuals at the end of week II.

-- Even on digital front, HHIL has achieved considerable success. Hero Hockey India League's Facebook page has attracted more than 410,000 fans making it world's largest field hockey Facebook page.

-- On Twitter, HHIL has trended multiple times not just in India but also in countries like the USA.

As official broadcaster of HHIL, STAR Sports is showcasing hockey in a completely new avatar offering a TV experience relevant to India's young sports audience. The channel also has HD production supported by new camera angles for sharper imagery to sustain viewer interest through the league.

For providing viewers with a sharp, incisive and engaging view of the game both in Hindi and English language, STAR Sports has put in place an illustrious panel of experts comprising former hockey players who are doing commentary on live telecast as well as pre and post-match analysis throughout the league. The Hindi commentary panel includes eminent former Indian Hockey players like Mir Ranjan Negi, Jugraj Singh, Deepak Thakur, Mohammed Shahid and Pargat Singh. The English commentary panel comprises of Viren Rasquinha, Cedric D'Souza, AB Subbaiah and Sandeep Somesh.

The International Hockey Federation (FIH) sanctioned ‘Hero Hockey India League' is a truly global league with players from as many as 11 countries. The first edition has witnessed participation from 5 teams namely Uttar Pradesh Wizards, Jaypee Punjab Warriors, Delhi Waveriders, Mumbai Magicians and Ranchi Rhinos.

 
For News Release background on ESPN Software India Pvt. Ltd. click here
 
Media Contact Details
Sameer Bajaj, ESPN Software India Pvt Ltd, +91 9811222700, sameerb@espnstar.co.in
Sukriti Kalra, IPAN H+K Strategies, +91 9910393262, Sukriti.Kalra@hkstrategies.com
Supriya Gupta, ESPN Software India Pvt Ltd, +91 9899552515, supriyaG@espnstar.co.in
 
KEYWORDS: Business/ Finance:Business Services, Media & Entertainment, Sports;General:Consumer interest, Entertainment, People, Sports
 
Submit your press release
More News from ESPN Software India Pvt. Ltd.

01/07/2013 11:40AM

STAR Sports Celebrates India's Champions Trophy Victory with a Special 5 Episode Series of "Champions ka Champion"

Starting Monday, July 1, each episode will focus on Indian stars and their thoughts on this spectacular victory Catch these 5 episodes every evening at 8 PM on STAR Cricket Leading sports broadcaster STAR Sports ...

21/06/2013 4:20PM

Catch Unprecedented Coverage of the 2013 Wimbledon Championship Live & Exclusive on STAR Sports 2, ESPN and ESPN HD

Leading sports broadcaster STAR Sports will be broadcasting live & exclusive coverage of the 2013 Wimbledon tennis tournament on 3 channels – STAR Sports 2, ESPN and ESPN HD, starting June 24, 2013. This coverage will ...

15/06/2013 2:51PM Document

Catch FIFA Confederations Cup 2013 Live on STAR Sports, ESPN and ESPN HD

The FIFA Confederations Cup 2013 event kicks off tomorrow, June 15, in Brazil. The STAR Sports network will broadcast all the matches of this marquee tournament live through its network channels STAR Sports and ESPN HD. ...

Similar News

28/11/2014 5:02PM

Faculty Development Programme on Commodity Markets Organised by MCX

Multi Commodity Exchange of India Ltd (MCX), in association with the Forward Markets Commission (FMC), and Annamalai University-Directorate of Distance Education (DDE), organised a Faculty Development Training Programme ...

No Image

28/11/2014 4:58PM

   The Largest Ever "G-STAR 2014" Ended in Great Success

The “Global Game Exhibition G-STAR 2014” attended by 617 domestic and international game-related companies from 35 countries,has ended its big four-day run in great success and recorded 200,509 estimated ...