Freecharge is a newly launched ecommerce service that enables its users to recharge any prepaid mobile phone in India. Their offering is unique as the amount paid by the user for recharge is returned in form of shopping coupons of some of the top retailers in India, thereby making the recharge virtually free.
If a user recharges his prepaid connection for Rs.100 by paying for it online on http://www.freecharge.in, he will also receive discount coupons worth Rs.100 that he can avail at any of the listed retailers.
The site, Freecharge.in, is launched with attractively valued coupons of McDonald's and Barista. Users can expect to see more coupons of renowned national brands of restaurants, multiplexes, apparels and grocery stores being offered soon.
Accelyst Solutions Pvt. Ltd, the company behind Freecharge, is a strategic marketing company working with some of India's top retailers. The young yet experienced team at Freecharge is currently seed funded by Tandon Group, members of the Mumbai Angels. The team has already acquired a ‘patent pending' status for their business model.
Kunal Shah, MD, Accelyst Solutions Pvt. Ltd. said, "The potential of ecommerce in India cannot be doubted, though the lack of successful ecommerce companies in India mostly owes to the fact that companies do not invest enough resources in gaining insight about consumer behavior. At Freecharge we have taken this challenge head on and are constantly working towards improving user experience. "
The online prepaid recharge business currently contributes to less than 1% of the total prepaid recharge but given the volumes of the Indian telecom industry even this amount runs in over 100s of Crores.
The working model of Freecharge.in is sure win-win for mobile operators, retailers and the users