Source : RummyCircle.com 
Monday, August 27, 2012 10:00AM IST (4:30AM GMT)
 
Games24x7.com Rebrands as RummyCircle.com, Announces Funding and Future Plans
Mumbai, Maharashtra, India

Play Games24x7, the leader in online rummy, has rebranded its site Games24x7.com as RummyCircle.com . This move is the formal expression of the company's commitment to deliver the Best Rummy Experience in the world to rummy players across India. The new interface enhances the user experience with the goal of achieving a lasting engagement with its audience.

This change was necessary given the rapid growth of the on-line rummy market from 2009 to 2011. "This rebranding is recognition of the enormous popularity of rummy in India. We had a reasonable idea based on casual empirical evidence of the popularity of rummy. Most of us grew up playing rummy with our families. But once we hit 1 million registered users, it was clear that we needed to give rummy its own stage in India", said Bhavin Pandya, Founder and Chief Operating Officer of Play Games24x7.

While the most critical component in an online games business is the game play itself, once real money is involved, other ancillary components also assume significant importance. The RummyCircle team focuses on ensuring that apart from game play, other components like finding a game, making a transaction, resolving an issue with customer service etc. are straightforward and uncomplicated so that players spend maximum time doing what they really enjoy - playing rummy.

To deliver the Best Rummy Experience, Play Games24x7 is investing heavily in proprietary technology and business intelligence systems. Binand Sethumadhavan, Head of Business Intelligence at Play Games24x7 says "The Best Rummy Experience is not a destination - it is a journey that we will traverse with our players, and learn from them through their feedback on what it means to deliver that experience. Achieving this vision is both challenging and exciting. We track an enormous amount of data to determine what players enjoy and what they don't. Standard tools of the trade like A/B testing and statistical analysis are rigorously applied".

"The online gamer wants speed, and when he is playing for money he wants this speed reliably. This is not an easy task in India where even today there are severe last mile Internet issues. To give our players the smoothest experience, we spend the bulk of our time on core infrastructure components and ensuring that as the business scales, the user experience continues to be just what the business team wants", says Phaneendra Divi, the Head of Technology at Play Games24x7.

With the rebranding to RummyCircle, Play Games24x7 is attempting to catapult online rummy into the big league of online gaming products, with a sharp focus on product and user experience. Over the next year, they also plan to enter other online gaming markets. Play Games24x7 is managed by a professional management team with several years of experience in the online games industry, and is funded by Tiger Global Management.

Notes to Editor

Play Games24x7 Pvt. Ltd. operates India's Largest Rummy website, www.RummyCircle.com, with more than 1 million rummy players. RummyCircle offers the simplest online multi-player rummy game in popular formats for free and for cash. Site offers extremely secure playing environment with multiple payment options and a quick withdrawal system.

The management team is immensely passionate about delivering nothing but the Best Rummy Experience to every rummy player. Play Games24x7 was started in 2006. It is professionally managed by online gaming entrepreneurs who are alumni of NYU, IIT and IIM, and is funded by Tiger Global Management.

 
For News Release background on RummyCircle.com click here
 
Media Contact Details
Sachin Uppal,Marketing Director, Play Games24x7 Pvt. Ltd., press.relations@games24x7.com
 
KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Information Technology, Media & Entertainment, Technology;General:Consumer interest, Entertainment, People
 
Submit your press release
More News from RummyCircle.com

16/04/2013 11:42AM

RummyCircle.com Launches Rummy Welcome Package Worth Rs. 3500

Rummy players across India can chill at home this summer with the coolest surprise from RummyCircle.com - a FREE* rummy welcome package worth up to Rs. 3500/- and a highly customized rummy playing experience. "We are ...

27/12/2012 10:43AM

RummyCircle.com Launches Sankranti Rummy Tournament – 5 Lakhs in Cash prizes

RummyCircle.com, India's largest Rummy site announced the launch of Sankranti Rummy Tournament today with Rs. 5 Lakhs in Cash prizes. This marks the beginning of the New Year and the auspicious harvest season especially ...

31/10/2012 10:00AM Image

Rs. 15 Lakhs in Cash Prizes - RummyCircle.com Announces 4th Annual Diwali Rummy Tournament

Card players across India have begun to gather at RummyCircle.com to join the Biggest Online Cards Party – the 4th Annual Diwali Rummy Tournament to be held on 18th November 2012. This is the largest ever online ...

Similar News

01/10/2014 5:06PM Image

DLF ‘Prime Towers’- Free Hold Commercial Spaces in the Heart of South Delhi

One of the most awaited commercial properties, ‘Prime Towers’ from the realty major, DLF is all set to give its customers a premium address in the heart of South Delhi. The building is fully approved and DLF ...

No Image

01/10/2014 4:39PM

Indian IT Leaders Focus their Investments on Delivering New Services, Global Study Reveals

According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About It”, Indian IT leaders are investing 65% of their IT budget in ...