Source : Fair & Lovely 
Friday, May 11, 2012 4:33PM IST (11:03AM GMT)
 
Hindustan Unilever Launches New Fair & Lovely Advanced Multivitamin
It’s not just a cream, it’s a fairness treatment!
 
Mumbai, Maharashtra, India

An interesting revelation found that 80% of women in Mumbai, 78% in Kolkata and 76.5% in Hyderabad believe that the best possible fairness results can be achieved by getting a fairness treatment from a skin expert. This was found in a survey conducted by Fair & Lovely that mapped the beauty requirements of Indian women. In spite of this, only 12.2 % women have actually undergone Treatments.

Additional Findings:

66% of women in Mumbai are concerned about sun tanning

84% women in Indore believed dark spots are their major skin concern

50% women in Mumbai believed that dark circles are what they struggle with


Responding to this inherent desire for the perfect fairness Treatment, Hindustan Unilever unveils -‘New Fair & Lovely Advanced Multivitamin' – a one-stop, fairness treatment in a tube. It targets marks like a laser treatment, sun tan like a face polish treatment, dullness like a face peel treatment, dark circles like an antioxidant treatment and lightens skin colour like a vitamin mask giving you flawless treatment like fairness, everyday!

New Fair & Lovely Advanced Multivitamin is an answer to the fairness challenges faced by Indian women. Just from the first use, 9 out of 10 women saw treatment like fairness.

Speaking about skin concerns faced by women across geographies in India, Dr. Kumar Subramanyan, Director, Clinicals, Unilever Research & Development said, "At Unilever, we recognize the dynamic beauty landscape and the skin requirements of Indian women. We continue to evolve our product technologies using advances in science and our interactions with skin experts around the globe. This product contains a proprietary blend of fairness actives and sunscreens developed by Unilever. With our latest launch New Fair & Lovely Advanced Multivitamin, we deliver clinically proven 'expert treatment like' benefits to our consumers that'll improve multiple dimensions of skin fairness. When used every day New Fair & Lovely Advanced Multivitamin delivers truly stunning results".

Here's how the New Fair & Lovely Advanced Multivitamin works to give you the best fairness treatment:
Fairness Treatment

About Fair & Lovely:
Developed in 1975, Fair & Lovely is the World's No1 fairness cream and HUL's largest skin brand with a presence in over 30 countries. Fair and Lovely's fairness technology is known to be the best in the world and the brand is continously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as a brand that stands for "beauty that empowers a woman to change her destiny".

About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

To view the photograph, please click on the link below
New Fair Lovely Advanced Multivitamin

 
For News Release background on Fair & Lovely click here
 
Media Contact Details
Priya Bendre, IPAN Hill & Knowlton, +91 77385 70894, pbendre@ipanhillandknowlton.com
Shweta Pawar, IPAN Hill & Knowlton, +91 99302 58678, spawar@ipanhillandkinowlton.com
 
KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Household & Personal Care Products & Services, Retailers;General:Consumer interest, Lifestyle, People
 
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