Company : Hyundai Motor India Limited 
Tuesday, March 5, 2013 3:50PM IST (10:20AM GMT)
KSC:KRX: 00538(KSC:KRX: 00538)
Hyundai Motor India Launches the First Edition of Cross Country Drive - ‘i-Drive India'
Flags off the drive with Special Edition i Tech i10 from New Delhi
New Delhi, Delhi, India

Hyundai Motor India Limited (HMIL), the country's second largest car manufacturer and the largest passenger car exporter, today flagged off the first edition of its cross country drive ‘i-Drive India' with the new special edition iTech i10. The flag off ceremony was held at Hyundai Motor Plaza, New Delhi.

The cross country drive with i Tech i10 will cover a distance of more than 9,000 kms over a period of 25 days through numerous destinations along the ‘Golden Quadrilateral' route and will culminate in New Delhi on March 29, 2013. The Hyundai i10 has been one of the most successful flagship model from Hyundai's portfolio since its launch in 2007 and offers great styling, comfort, mileage, performance and reliability. Hyundai i10 has commanded unprecedented leadership, celebrating over 12 Lakh customers worldwide.

Mr. Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL, commented at the ‘i-Drive India' flag off ceremony, "We are delighted to launch the first edition of Hyundai's cross country drive i-Drive India with the special edition of our most successful car i-10. We are certain that the new special edition with its innovative and advanced features will be appreciated by all the participants of this drive. Through Modern Premium brand direction, we provide new value and Hyundai experience to our customers"

‘i-Drive India's' route has been planned to explore the key iconic locations, myriad landscape and culture and diversity of India before reaching the final destination. During the drive the participants will traverse through diverse terrains high altitude mountainous terrains, beaches, flat highways, congested city roads and the interiors of India to showcase the durability, performance, reliability and fuel efficiency of i-Tech i10.


About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently markets nine car models across segments - in the A2 segment it has the Eon, Santro, i10 and the i20, in the A3 segment the Accent and the Verna, in the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities. HMIL forms a critical part of HMC's global export hub. It currently exports to around 120 countries across EU, Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India's number one exporter for the past eight years consecutively. To support its growth and expansion plans, HMIL currently has 362 dealers and more than 890 service points across India. In its commitment to provide customers with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.

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Mr. Nalin Kapoor, Senior General Manager and Group Head of Marketing, HMIL, flags off the ‘i-Drive India ' cross country drive at Hyundai Motor Plaza, New Delhi

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Media Contact Details
Monish Mazumdar, IPAN H+K Strategies, +91 9810542491,
Ravi Sharma, Hyundai Motor India Ltd., +91 9873136644,
Sukriti Kalra, IPAN H+K Strategies, +91 9910393262,
V Anand, Hyundai Motor India Ltd., +91 9810758141,
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