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Company : Minerva Research Labs Ltd  
Tuesday, October 11, 2011 2:51PM IST (9:21AM GMT)
Pure Gold Collagen - Anti-Ageing Liquid Food Supplement Launched
Mumbai, Maharashtra, India

MINERVA Research Labs Ltd today announced the launch of Pure GOLD COLLAGEN, a revolutionary ‘anti-ageing' liquid food supplement in London. Based on a formula rich in collagen, borage oil, vitamins and hyaluronic acid, it is specifically developed to act on the dermis, to preserve firmness and elasticity of the skin and reduce deep wrinkles from within. This tasty and ready to drink liquid food supplement is available at pharmacies, specialised beauty clinics and health spas. It will be sold as a beauty treatment. It has a pleasant fruity taste, contains no preservatives and no artificial colours. For visible results, the recommended dose is 1 bottle per day for a period of 4 to 8 weeks. Pure Gold Collagen is available in a pack of 5 or 10 daily dose bottles of 50 ml each. The 10 bottle pack is priced at £35.99 per pack where as a 5 bottle pack costs £19.99 approximately.

This new age skincare solution for beautiful skin has a unique and innovative formula that has been passed down through the ancient wisdom of Japan.

Tony Sanguinetti,founder and managing director of MINERVA Research Labs, the UK Company which has developed Pure GOLD COLLAGEN says, "Pure GOLD COLLAGEN will make a great addition to beauty businesses with clients who are looking for natural ways to tackle and prevent ageing skin. Collagen drinks have proven very popular in Japan and we are excited to be introducing them to the UK and the rest of Europe. We are the first company to make a ready to drink collagen and hyaluronic beverage available for a mass market in the Global Market."

Pure GOLD COLLAGEN works on the areas where it is most needed, the root of the ageing problem. It is effective as it contains a high concentration of hydrolysed collagen (up to 100 times higher than the content available in a tablet) with additional active ingredients, specially formulated to accelerate bio-availability. Taken orally, the active ingredients reach the dermis, the deeper layer of the skin, to stimulate collagen formation, giving you younger looking skin. In comparison creams can hardly be as effective, as they are resisted by the epidermis which acts as a barrier. The research, the selection of nutritional elements and attention to detail of the sleek feminine design, positions this product as a must-have for one's daily beauty regime.

MINERVA's scientific knowledge and product research draws on the experience of the most advanced nutraceutics market in the world, Japan and in collaboration with partners such as the University of Oxford, Polaris in France, Lipoid in Germany and a strategic alliance with Rousselot SAS (the largest producer of collagen in Europe). One of the beauty secrets of Pure GOLD COLLAGEN is the high concentration of hydrolysed collagen Peptan; that is contained in each bottle.

Collagen is recognised by the medical and scientific community for providing a structural support for most tissues in the body, and is particularly abundant in connective tissue. Dense collagen and elastin form the extracellular matrix which gives the skin its structure, elasticity and firmness.

Although collagen is insoluble and indigestible, an advanced hydrolysis process from Rousselot SAS of France converts it to hydrolysed collagen resulting in Pure GOLD COLLAGEN being water soluble with a high degree of digestability.

About Minerva Research Labs Ltd:

A registered company in England, Minerva Research Labs Ltd is promoted by its founder and Managing Director, Tony Sanguinetti, an MBA from King's College. He has over 15 years experience in senior management positions in sales and strategic marketing.

Tony is of Italian origin and resides in London where he also lectures on Strategy and Business Management at the ESCP School of Management for Europe.

A passion for Japan and the curiosity about the ancient traditions of the country were the starting points for Tony Sanguinetti. Whilst on a trip to the Land of the Rising Sun, the visionary businessman was fascinated by the Japanese reverence for the appearance of women. From this trip the idea was born of offering, to the Global market, a product that encompasses the Japanese secret of radiant skin.

The goal was to create and market a beverage containing collagen, anti-oxidant substances, vitamins and hyaluronic acid by leveraging Japanese as well as European expertise. The result was Pure GOLD COLLAGEN.

To view the photograph kindly click on the link below:

For News Release background on Minerva Research Labs Ltd click here
Media Contact Details
Mini Ribeiro, Minerva Research Labs Ltd, +91 9820913035, mribeiro@minervalabs.com
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