On 17th February 2012, Shell Advance visited Munnar, India with Italian competition winner Alessandro Donadello for a memorable ride along the newly crowned Ultimate Riding Wonder with a Ducati Monster 796 and a Ducati Multistrada 1200 sports motorcycle.
The road from Coorg to Munnar via Ooty was selected from the top seven routes unveiled in a ceremony at the 2011 Shell Advance MotoGP after an extensive online voting campaign. A panel of experts from Ducati, Dorna, Shell Advance and the Sepang International Circuit, as well as selected media from China, India and Indonesia, in Sepang, Malaysia led a discussion before voting on which route should be crowned the world's Ultimate Riding Wonder. The road from Coorg to Munnar in India was crowned for its outstanding beauty and variety of riding conditions.
The main focus of the trip to India was the visit to the Ultimate Riding Wonder, where the winner met up with Sandeep Gajjar. A professional rider, Mr Gajjar was in charge of the trip to experience the Coorg - Munnar road. The pair travelled along the route stopping on numerous occasions to take in the fantastic scenery.
Speaking on their support of the ride Mirko Bordiga, CEO Ducati Asia Pacific, said " We are extremely happy to provide our motorcycle, a Monster 796 and a Multistrada 1200, to Mr. Alessandro Donadello and Sundeep Gajjar for this thrilling initiative of our long-time partner Shell. It has been great to hear that the ride of the route has been so successful today – I'm sure it has been made even better by being on a Ducati!"
Mr Gajjar commented: ‘It's been a great day today, what a pleasure to be able to ride such a great road on the ultimate Ducati touring bike – I only wish it could have been longer. I'm sure Alessandro enjoyed his time on the Ducati Multistrada and hope it is a memory that he will treasure forever.'
On completing the ride, Mr Donadello said: ‘That was one of the best times I have experienced on the road. India is such an amazing country and to experience it from the seat of a motorbike here in Munnar on the Ultimate Riding Wonder is a joy. Thank you so much to Shell Advance for this unbelievable journey. I will never forget this.'
Nitin Prasad, Country Head, Shell Lubricants, India: ‘Visiting the Ultimate Riding Wonder with our winner has been a great experience. I'm glad that our Alessandro has enjoyed himself.
"As always, I must extend my thanks to Ducati who have been so supportive of the 7 Riding Wonders of the World campaign, but are also a key partner in the 2012 ‘Key to Freedom' campaign. I look forward to see the response from the Indian public as they take part in our competition to win a Ducati motorbike from Shell Advance.
Notes to editors:
-- 7 Riding Wonders panellists included: Nicky Hayden, Ducati Corse rider and 2006 MotoGP World Champion; Michael Knaak, Ducati Technical Partnership Project Leader; Razlan Razali, Chief Executive Officer of Sepang International Circuit; Javier Alonso, Dorna Managing Director of Events and Representative to Race direction and prominent media Gao Liang from China, Aspi Bhatena from India and Augustus Sani Nugroho from Indonesia.
-- ‘The Shell Advance 7 Riding Wonders of the World' competition launched in June and asked motorcycle enthusiasts from around the world to vote for their favourite Riding Wonder with the final seven Wonders being put to an expert panel alongside the public vote, to help decide the ultimate route to ride on a motorcycle.
-- Shell Advance racing oil is the only lubricant used by the Ducati MotoGP factory team for their engine and gearbox package. The commercially available Shell Advance Ultra has almost the same performance package as this oil, which means that the consumer benefits from almost the same technology as the Ducati MotoGP factory team.
-- Shell Advance motorcycle oil helps to clean and protect your engine, increasing its responsiveness and helps keep your motorcycle performing at its best for longer.
-- As part of the development process, Shell Advance motor oils are tested in the harshest of environments across different continents with different climates. This means that Shell Advance motor oils are suited to help optimize power output under different temperatures and levels of humidity.
-- The majority of components used in the Shell Advance racing oil for Ducati in MotoGP are also used in the commercial range of Shell Advance 4T motorcycle oils.
-- The implementation of a mix of highly effective 'optimised friction control' components in the latest blends of Shell Advance racing lubricant helps the Ducati race bike engines to produce significantly more horsepower.
-- The latest version of Shell Advance racing oil has been optimised to work with Shell V-Power race fuel, with the aim of reducing fuel consumption and maximising the power output and efficiency of the bike.
About Shell Lubricants
The term ‘Shell Lubricants' collectively refers to Shell Group of companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications from consumer motoring to mining and power generation to commercial transport. Shell's portfolio of lubricant brands includes Shell Helix, Shell Rimula, Shell Advance, Shell Rotella ,Shell Tellus, Pennzoil®, Quaker State®,Monarch, a portfolio of car care products and Jiffy Lube®. Shell has leading lubricants research centres around the world: in Germany, Japan, UK, and the US, plus a new presence in India. For the fifth consecutive year, Shell Lubricants is the global market leader in finished lubricants, selling more lubricants in 2010 than any other company in the world with a more than 13% share of the market in volume terms (according to independent worldwide consulting and research firm, Kline & Company )
About Shell Lubricants India
Shell Lubricants India is a 100% subsidiary of Shell. Shell Lubricants' India operations demonstrate Shell's long-term commitment to India and its support for the country's increasing energy needs. Going forward, the company expects to see much greater availability of Shell lubricants and faster growth in the market as it wins new customers. Shell Lubricants boasts of a distinguished customer list in India including names like Wartsila, Maruti Suzuki, Hyundai, TATA , Ford and Thermax.
To view the photographs, please click on the links below:
Shell Advance URW - 1
Shell Advance URW - 2