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Company : Sify Technologies Limited 
Monday, January 7, 2008 4:13PM IST (10:43AM GMT)
Sify Technologies Limited Launches New Logo and Identity
Change Signals Renewed Thrust in terms of New Services, Standards and Innovation
Chennai, Tamil Nadu, India

Sify Technologies Limited (NASDAQ National Market: SIFY), a leader in Consumer Internet Services and Enterprise Services in India with global delivery capabilities, today unveiled the new visual identity of its corporate brand.

The new logo is a reflection of Sify's outlook and nature of business: a fresh, vibrant and eco-friendly green signalling a new, paper-free world, counterpoised by a business-like, dependable grey. The fonts are distinctive and futuristic. In graphic terms, the dot over the ‘i' in the name has moved forward, and stands for the Company's promise to keep its customers and stakeholders ahead. For the promise of "Keeping you ahead" reiterates Sify's focus on technology, innovation and new services aimed at keeping customers in the lead by giving them a competitive edge using Sify's services.

Unveiling the new brand identity, Mr Raju Vegesna, Chairman, MD & CEO, Sify Technologies Ltd., said, "Sify has always been a pioneer and leader in terms of technology and services innovation, and has constantly set industry leading processes and standards. We are now poised to grow further by leading the market with new products & services timed to catalyze the markets both on the enterprise and consumer sides of the business. Our new identity is a reflection of this drive, and is young, fun-loving, dynamic, energetic and self-assured, but with a strong focus on customers and market leadership".

The change signals to customers that they are interacting with a revitalized company committed to keeping them ahead with dependable, high quality products and services. The new identity is also aimed at contemporizing the brand, and giving it a cool image along with its technology credentials. This is a key factor in building the value of the Sify brand, whose cutting edge and high quality service delivery are a result of technological capability, expertise and experience. A contemporary brand image will also contribute to the company's ability to attract and retain the right talent for its growth and development.

About Sify

Sify is among the largest Internet, network and e-Commerce services companies in India, offering end-to-end solutions with a comprehensive range of products delivered over a common Internet backbone infrastructure. This Internet backbone reaches 236 cities and towns in India. A significant part of the company's revenue is derived from Corporate Services, which include corporate connectivity, network and communications solutions, security, network management services, enterprise applications and hosting. A host of blue chip customers use Sify's corporate service offerings. Consumer services include broadband home access, dial up connectivity and the iWay cyber café chain across 164 cities and towns. Sify is recognized as an ISO 9001:2000 certified service provider for network operations, data center operations and customer support, and for provisioning of VPNs, Internet bandwidth, VoIP Solutions and integrated security solutions, and BS7799 certified for Internet Data Center operations. Sify.com the consumer portal of Sify has sub portals like www.samachar.com, www.walletwatch.com, www.sifymax.com and www.chennailive.in, www.bangalorelive.in, www.mumbailive.in, www.hyderabadlive.in the city based live video on the web. The content is available in 5 Indian languages, which include Hindi, Malayalam, Telugu, Kannada and Tamil.

For more information about Sify, visit www.sifycorp.com

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements contained herein are subject to risks and uncertainties that could cause actual results to differ materially from those reflected in the forward-looking statements. Sify undertakes no duty to update any forward-looking statements.

For a discussion of the risks associated with Sify's business, please see the discussion under the caption "Risks Related to Our Business" in the company's report on Form 20-F for the year ended March 31, 2007 which has been filed with the United States Securities and Exchange Commission and is available by accessing the database maintained by the SEC at www.sec.gov.

To view the new Sify Logo, please click on the links mentioned below:

SifyGreen Logo

SifyGreen Logo with tagline

For News Release background on Sify Technologies Limited click here
Media Contact Details
Stacy Dimakakos, Media Queries, The Global Consulting Group, 646- 284-9455, sdimakakos@hfgcg.com
Trúc N. Nguyen, Investor Relations, The Global Consulting Group, 646-284-9418, tnguyen@hfgcg.com
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