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Friday, March 23, 2012 11:30AM IST (6:00AM GMT)
The Fastest growing Fashion & Lifestyle Portfolio now on
300 brands in 3 months and still growing!
New Delhi, Delhi, India

The dynamic and ever-growing e-retail market in India has a strong new player, With the largest and widest online catalogue of fashion and lifestyle products, is fast becoming the one-stop-shop for Indian consumers in the fashion and lifestyle segment. offers nearly 300 lifestyle brands that span across categories such as apparel, footwear, accessories, beauty, home and living products. Judging by the wide range of international brands and exclusive choices available on the website, has clearly understood the pulse of the Indian consumer and their preferences.

A journey which started less than three months ago, has been extremely fast-paced and exhilarating for this company, resulting in over 300 fashion and lifestyle brands already on offer for customers. Confident about the growing appetite of the Indian population for global fashion trends and latest brand portfolios, the team has been working on creating the largest and widest catalogue of fashion and lifestyle products available online. is continuously adding more national and international brands and products to its portfolio to become leading online retail destination. This includes popular international brands such as Clarks, Tresmode, Benetton, Allen Solly, Hidesign, Nike etc and also exclusive and niche collections such SG Sports, a brand endorsed by Rahul Dravid.

Sharing his enthusiasm, Mr. Manu Kumar Jain, MD,, said "We were always aware that we will need to be faster, better, bigger but more importantly aligned to customer expectations. Offering a wide choice, with as many options as possible, available at one destination is only the starting point of what we have envisioned for our journey to delight customers in India"

The e-commerce portal, aims to transcend demographic limitations by extending its focus across age-groups, gender and locations. With a product portfolio that caters to needs across segments, is ready to deliver nationwide, with its reach extending to Tier II towns and smaller cities as well. " is for everybody who wants to look stylish and aspires to make a statement. Our only objective is to ensure consumers are satisfied and to achieve this objective we give our customers free shipping always, Cash on Delivery and a policy of 30 day-returns. We plan to ensure that the latest fashion products and lifestyle brands are brought to our consumers right at the start of the season, and NOT force customers to sift through 2 year old fashion trends" Mr. Manu Kumar Jain added.

Also proof of its growing popularity, through its attractive portfolio and superior service delivery options, has become one of the top 200 ranked websites for online purchases in a short span of 3 months. is one-stop-shop for all fashion and lifestyle needs for online customers in India. With a keen eye on the latest fashion trends offers the widest assortment of fashion and lifestyle brands across categories such as fashion apparel, accessories, footwear, home and living, beauty, sports wear etc. delivers across India and has been ranked amongst the top 200 ranked websites in India as per the latest Alexa ratings.

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Media Contact Details
Ms. Shruti Gupta,PR and Marketing Manager,, +91- 81303 99188,
KEYWORDS: Business/ Finance:Advertising, PR & marketing, Business Services, Clothing & Accessories, Information Technology, Major diversified industrial groups, Retailers, Sports, Technology;General:Consumer interest, Fashion, Lifestyle, People
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