Pepsodent –Shaktiman Contest Winners Announced
Winners to star in Shaktiman episode

Mumbai, Maharashtra, India, Monday, June 06, 2005 -- (Business Wire India)

Pepsodent, India’s favorite toothpaste brand for kids and Shaktiman – the popular children’s serial on Doordarshan announced the 31 winners of the ‘Pepsodent – Shaktiman contest’. The contest, launched nationally to promote good dental hygiene amongst children was open to children from the ages of 6 to 15. 31 lucky children got the opportunity to star in an episode of Shaktiman with their hero Mukesh Khanna who portrays the character.

Children wishing to participate in the Pepsodent-Shaktiman contest had to answer 3 simple questions at the end of every episode with 1 winner being chosen per episode. The contest saw close to 25000 entries from children across the country. The excited winners and their guardians were bought to Mumbai where they got the opportunity of a lifetime to shoot with their hero – Shaktiman- for a specially scripted episode.

Anupama Saikia, Sr. Brand Manager, Pepsodent, HLL – Oral Care said, “It has been our constant endeavor at Pepsodent to promote good dental hygiene and Shaktiman is the perfect platform to do so because of its massive reach & influence amongst children.”

Pepsodent was launched in 1993 and was the first toothpaste with a unique anti-bacterial agent to address the consumer need of extended germ-protection hours after brushing. Pepsodent has always been regarded as a mother’s oral health care ally and has been associated with inculcating good dental habits amongst kids. Currently the brand is championing night brushing habits amongst kids through its latest TV commercial. The thrust is on making brushing at night a fun activity for kids. The brand plans to continue with its initiatives to promote healthy brushing habits.