WHY US

Business Wire India is the only Indian news distribution platform to partner with ANI, PTI, IANS, and UNI Testimonials - Whenever we have something important to tell, Business Wire India is often our first point of call, Rajnish Wahi, Senior VP, Corporate Affairs & Communication, Snapdeal. I define Business Wire India as a facilitator for the communications industry, Sudeshna Das, Executive Director, ComConnect. Business Wire India is very good in terms of credible and authentic news distribution to media. It adds authenticity to all content, Arneeta Vasudeva, Vice President, Ogilvy. Business Wire India is the only Indian news distribution platform to partner with ANI, PTI, IANS, and UNI The BW India team is very professional and prompt, we have been working seamlessly with BW for many years now, Prathibha Nair, Assistant Manager - Corporate Communications, Wipro Limited. Businesswire helps us in securing coverage on prominent media outlets across US, Europe and India and the detailed tracking reports allow us to monitor our press release. All members of the servicing team are cooperative and efficient and they truly augment our outreach efforts, Aniruddha Basu, PR & Corporate Communications, L&T Technology Services

Arjun Kapoor is the New Brand Ambassador for Flying Machine

  • Wednesday, April 2, 2014 5:11PM IST (11:41AM GMT)
Youth Icon in the making, Arjun Kapoor partners with the India’s coolest denim brand.
 
Mumbai, Maharashtra, India: Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd announced the signing of Arjun Kapoor as its new brand ambassador. A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection.
 

Flying Machine is the voice of contemporary, young India, not only through its fashion sensibilities but also through its innovative campaigns like "Sexy being Me" and "Don't Tag Us". "Catering to the fashion needs of a generation looking for instant gratification, the brand’s promise of “New Cool” resonates very strongly with its young fashion patrons," said Alok Dubey, COO Arvind Lifestyle Brands Ltd.
 
Commenting on the partnership with Arjun Kapoor, Mr Dubey said, "Flying Machine is the vanguard of youth trends and hence our next Brand Ambassador also had to be someone who’s seen and believed to be the new cool. With noteworthy performances behind him, quite a few big releases ahead and his zeal and commitment to be in the big league, we believe Arjun Kapoor is all set to be “The New Cool” not just in the  film industry but with youth at large. He’s leading a cultural shift where bold new subjects are being taken to the target audience and a new youth culture is being defined. He’s definitely a youth icon with a real persona and that is a glove-fit for Flying Machine, a cult icon itself. ''
 

Sharing his excitement the Bollywood actor, Arjun Kapoor said, "I’ve always believed style is a way to say who you are without having to speak. It’s reflected across all the choices I’ve made be it films, events or otherwise. Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I’m super-excited to be taking over as their new brand ambassador and with their trippy new campaign; I’m hoping we are able to really define ‘The New Cool’. Here’s looking at an exciting new ride!"

About Flying Machine
 
Owned by Arvind Lifestyle Brands Ltd., Flying Machine is India's first home bred denim brand. Launched in 1980, the brand was first in its category to introduce authentic details, original graphics and class urban innovation. The brand remains true to the Italian styling to achieve cult status over the next ten years. Ever since its re-launch in 2007, the brand has grown in leaps and bounds across the country and today is a key contender in the top 3 space. A journey that has been achieved through inventive retail strategy and clutter-breaking marketing communication.
 
Today, Flying Machine is sold in over 195 exclusive brand outlets, 228 Large Format Stores like Shopper’s Stop and Lifestyle, and 500 Multi Brand Outlets nationwide.

Photo Caption: 

Alok Dubey, COO Arvind Lifestyle Brands Ltd.
Arjun Kapoor, brand ambassador for Flying Machine


Click here for Media Contact Details

Moyna Srivastava, Platinum Public Relations, moyna.srivastava@platinumindia.in, +91-9819955992

Submit your press release

Flying Machine

Copyright © 2019 Business Wire India. All Rights Reserved.