- Encourages the use of Swachh Can to dispose of litter and keep roads clean
- Highlights socially responsible message with humor
Commenting on release of the new film, Mr. Y K Koo, MD& CEO, Hyundai Motor India Ltd., said, “As a responsible manufacturer and in-line with the nationwide Clean India Movement, our new film aims to promote and encourage responsible behavior towards non-littering on the roads. Under our CSR Pillar, Swachh Move - ‘Swachh Can’ is an innovative activation playing a significant role in spreading awareness towards keeping the Indian Roads Clean. This festive season we persuade all car users to be responsible citizens contributing towards the Clean India initiative.”
Swachh Can, a portable bin was introduced in all Hyundai cars under the ‘Swachh Move’ CSR Pillar for India. Since March 01, 2018 all Hyundai cars come with factory-fitted Swachh Can.
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