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Company : Haier India 
Sunday, March 11, 2012 8:02PM IST (2:32PM GMT)
Haier India the First Company to upgrade ‘Global Top Mount Elegante Series' of Frost Free Refrigerators to 5 Star Rating as per 2012 Bureau of Energy Efficiency (BEE) Norms
New Delhi, Delhi, India

Haier, one of the largest Home Appliances & Consumer Electronics brand, worldwide, and the Global No.1 in Refrigeration Appliances is the first company in India to upgrade its ‘Global Top Mount Elegante Series' of frost free refrigerators to 5 star rating as per 2012 Bureau of Energy Efficiency (BEE) norms.

The upgraded models are available in the capacity of 310 L, 335 L and 347 L. Aesthetically designed range is available in contemporary colors of Liquid Silver, Wine Red and Stainless Steel. Floral model in all three capacities will be launched in the market soon.

The ‘Global Top Mount Elegante Series' 5 star rated models are result of company's continuous focus on bringing ‘consumer relevant innovation'. The ‘Elegante Global Top Mount Series' offers unique features like:

-- ‘Twin Shower Cooling' with special angular vents, for facilitating 3600 even cooling controls for the fresh food and freezer compartments, preventing warm spots from forming.
-- Bright LED Tower' – Equipped with ultra bright LED light, the refrigerator gives a fresh and clear visibility of food items. It also saves energy upto 20 times and lasts for 20000 hrs.
-- Lateral Cooling' – It ensures 3600 airflow system through multiple outlets on every shelf level to maintain optimal temperatures to keep food & fruit fresh longer.
-- ‘VC Fresh Technology' which retains the nutritional, freshness value of the fruits and vegetables for 5 times longer than a normal refrigerator.
-- The ‘Nano Ferrite Filter' inbuilt in the refrigerator creates a magnetic field of Nano Ferrite, which provides intelligent filtering by killing bacteria, fungi and virus though magnetic radiations.
-- The ‘Active Deodorizer' infused with charcoal, assures maintaining the charismatic fragrance of freshness always, by absorption of waste water and gases responsible for bad odor.
-- The series is ‘Eco Friendly' in nature with an accreditation of 5 star rating as per 2012 BEE norms with regards to its salient features like silent operation, low energy consumption, nontoxic materials and recyclable parts.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier's corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company's product range includes Haier colour televisions, refrigerators, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.

To view the photographs, please click on the links given below:

Bureau of Energy Efficiency Label for 5 Star Rated Global Top Mount Elegante Series of Haier India

Haier India's 5 star rated ' Global Top Mount Elegante Refrigerator' as per 2012 BEE norms

For News Release background on Haier India click here
Media Contact Details
Amandeep Arora, +91 9650177559, amandeepa@quasar.co.in
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