Log In

Company : Hero Cycles 
Thursday, November 5, 2015 6:13PM IST (12:43PM GMT)
Hero Cycles Launches New Advertising Campaign "Choose Different" with Arjun Kapoor for 'Hero Sprint Bike RXR' Cycles
New Delhi, Delhi, India

  • Ad campaign focuses on ‘Chose Different’ and target rider’s ‘cool quotient’ as messaging attributes
  •  Sprint ad features youth icon Arjun Kapoor, who is the brand ambassador for Hero Cycles
  • JWT designed ad to feature on Print, TV, OOH, and have a strong digital presence
  • Campaign to package in two bursts, second commencing March 2016
  • Over 70 hoardings and 1,300 schools across India to be part of current activation

Hero Cycles, world’s largest bicycle manufacturer by volume, today announced its commencement of the ad campaign for its Sprint range of cycles. The ad campaign, which features the Hero Cycles’ Brand Ambassador as well as Bollywood icon and famed movies star and youth Icon, Arjun Kapoor, has been designed by JWT. It  is developed to position the cycle as a product of choice for young riders who wish to escape traffic, are ‘cool’ and enjoy the bright, energetic and action-packed moments of life. This cycle can be used as a healthy commuting option and also greener mode of transport for all of us.
According to Mr. Pankaj Munjal, CMD, Hero Cycles, “We are extremely happy that our products are being so well received by the young at heart. With our new ad campaign starring the dashing Arjun Kapoor on the Sprint bike, I am sure that we will be able to strongly connect with our audiences and attract them to our brand and corporate values of being smarter riders and making the right choice with Sprint as their vehicle of choice.”
Speaking about the campaign, Actor Arjun Kapoor, said, “It is a great pleasure and honour to be associated with Hero Cycles. Hero’s Sprint brand is a youthful expression of energy and joy for the young at heart riders. I am happy that Hero Cycles is playing a key role in understanding and catering to the aspirations of its patrons across India. ”
The TVC airs November 1 and will be carried across all media, print, outdoor and electronic as well digital. The campaign has been divided in two bursts, one immediately and the second commencing March 2016. The ad has 2 edit formats duration of 20 sec and 40 sec in hinglish, Bengali and all south languages. The campaign is planned to cover an all-India footprint with about 70 Hoardings, cinema and includes 1,300 schools pan-India as part of a school activation program. 

About Hero Cycles

The Hero Motors group companies include cycle giant Hero Cycles, auto parts manufacturing companies-Hero Motors Ltd, ZF Hero Chassis Systems Pvt. Ltd, and Munjal Kiriu Industries Pvt. Ltd, hospitality arm Munjal Hospitality and luxury home décor products company Oma Livings.

Incorporated in 1956, Hero Cycles Limited is the largest cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million bicycles per year, with its unit in Ludhiana (Punjab), Bihta (Bihar) & Ghaziabad (UP). The company has a highly integrated plant in Ludhiana which produces 20,000 cycles every day. It also manufactures automotive rims and various other auto components. The company produced 5.5 million bicycles in FY14.

Hero Cycles is a leader in both the standard and special bicycle segments in India, with an overall market share of about 40%. The company is equipped with state-of-the-art infrastructure and the most modern machinery. The Company also entered the premium bicycle segment with the launch of its new brand, UT Edge, in February 2012. A nation-wide distribution network with over 3000 dealers and the favorable location of its plants near vendors support its operations and facilitate competitive pricing of its bicycles.

Hero Cycles also exports to various countries in Middle East, Africa, Asia and Europe.

For News Release background on Hero Cycles click here
Submit your press release
More News from Hero Cycles

21/12/2015 10:00AM Image

Hero Cycles Announces Appointment of Sreeram Venkateswaranas Director, Marketing

Hero Cycles, the world’s largest cycle manufacturer by volume, today announced a senior level executive appointment of Mr Sreeram Venkateswaran as Director, Marketing. He joins Hero Cycles from Daimler India ...

14/12/2015 6:00PM Image

Hero Cycles Announces Appointment of Anadi Pande as Director, Corporate Strategy & Corporate HR

Hero Cycles, the world’s largest cycle manufacturer by volume, today announced a senior level executive appointment as part of its commitment to adhere to and exceed the best standards of corporate governance and ...

Similar News

15/11/2018 6:50PM

रेरेनोवेशन की सूची में रसोई सबसे ऊपर, हाउज्ज़ सर्वे से पता चला

हाउज्ज़ इंडिया (Houzz India) सर्वेक्षण के मुताबिक, रेनोवेशन की आवर्तता के लिहाज से 2017 में गृहस्वामियों के बीच रसोई के इंटीरीयर की रीमॉडलिंग सबसे ऊपर रही। वार्षिक हाउज्ज़ एंड होम इंडिया सर्वे में 3500 ...

No Image

15/11/2018 6:10PM

HealthXP Finding Puts Delhi on Top of the List of Most Health Conscious Cities in India, Bangaloreans, Mumbaikars Follow Suit

A recent study by HealthXP, India's leading online supplement store for buying genuine Health and Nutrition supplements puts Delhi on top in terms of number of health and fitness conscious individuals.