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Company : ORRA 
Monday, April 13, 2015 5:28PM IST (11:58AM GMT)
ORRA Launches its Anniversary Sale with a Striking New Brand Campaign
Mumbai, Maharashtra, India

After having spread its glow across the country with a chain of 35 diamond centric stores, ORRA now adds a new facet with the launch of its fascinating new brand campaign. ORRA’s brand ethos spells classy, luxurious and elegance, qualities that resonate in all its brand campaigns. The new campaign announcing its annual sale resonates this with a brand new look, using an unconventional Indian beauty with fashion forward imagery. The Anniversary Sale which is ORRA’s most important event, is on till the 8th of May with some exciting offers. Get up to 25% off on timeless diamond  and platinum jewellery and Rs.2000 off per 10 grams on gold rate of 22kt BIS hallmarked gold jewellery. Get flat 50% off on the making charges of 24kt gold and silver bars and coins.  

Shot by ace photographer Atul Kasbekar, this latest campaign is high on fashion, style and class.  The campaign features some classic styles like solitaire necklaces and kundan pieces and also contemporary styles in platinum, gold and diamond studded jewellery. Mr. Vijay Jain, CEO, ORRA speaks about the campaign, “We wanted this launch to be special and the auspicious occasion of Akshaya Tritiya which coincides with the ORRA Anniversary sale proved to be the perfect time. The campaign celebrates the beauty of an Indian woman, strongly rooted in Indian heritage yet contemporary in her approach. The campaign is stylishly shot and showcases the elegance and craftsmanship of our jewellery”.

Gold lovers will be floored by The Rajmahal collection, an elaborate 22kt gold Bridal neckpiece, which is no less than a piece of art. This gorgeous necklace with matching earrings derives inspiration from perfectly manicured Mughal gardens. The arrangement of coloured stones, diamonds and pearls encased in an intricately designed floral base of gold with meenakari work is fit for royalty. Platinum lovers can indulge in the mesmerizing White Lily collection-this exquisitely crafted platinum necklace with matching earrings is inspired by the white lily flower. Platinum is pure, rare and eternal and white lilies symbolize purity. The understand elegance of platinum is portrayed beautifully by the gorgeous platinum lilies which glide across the womans’ neck.

ORRA is known for its timeless designs and perfectly cut diamonds and solitaires, ORRA Crown Star being a patent ORRA cut in diamonds. Customers can choose from a vast array of light weight and elaborate designs in diamonds, 22 karat BIS hallmarked gold jewellery, bangles, rings, pendants, necklaces and chains in antique, Calcutta, Bombay work and temple jewellery in gold, bridal sets in kundan polki and coloured stones in cutting edge designs. ORRA is one of the largest retailers of platinum in the country and has a host of collections on offer, in this precious metal.

Join ORRA in the Anniversary celebrations across its 35 stores in 25 cities and avail of the best offers while the sale lasts.

For News Release background on ORRA click here
Media Contact Details
Michelle Noronha, ORRA, +91-7666406665
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