New Delhi and Bangalore:  ICMG Partners Co., Ltd., a Japanese Management Consulting Firm/Venture Capital Fund with headquarters in Tokyo and Singapore with 20+ years’ experience working with top management of Japanese large companies across industries, announces that it has entered into a partnership with NirogStreet Pte Ltd, a portfolio company of ICMG Co-Creation Fund Ⅰ Investment Limited Partnership managed by ICMG Partners, to bring new Japanese healthcare and personal care products into the Indian market. NirogStreet operates India's first and largest Ayurveda online platform (Ayurveda: a traditional system of medicine used by one-third of the Indian population) and is a leading provider of Ayurveda products to local Ayurvedic doctors, pharmaceutical companies, clinics and consumers in India. NirogStreet currently possesses an extensive network of local Ayurvedic doctors, pharmaceutical companies, clinics and consumers in India which it will utilize to broaden the platform’s reach to new customers.

ICMG invests in the next unicorn companies in India and Southeast Asia in collaboration with leading global Venture Capital funds such as Jungle Ventures, Sequoia Capital etc. The investments from ICMG aims to be a launch pad to accelerate the co-creation between Indian start-ups and Japanese large companies. Upon investments in the start-ups, ICMG enables high-quality Japanese products to be shared on the E-commerce platforms of the start-ups and increases their available product selections to attract more Indian customers to the platforms, which enhances their corporate value against competitors in the market.
 
By concluding a partnership with NirogStreet, ICMG will be able to effectively deliver superior Japanese healthcare and personal care products to a large number of Indian consumers through NirogStreet’s local infrastructure and network.
 
ICMG has a strong track record of supporting co-creation activities between Japanese large companies and global start-ups in international innovation projects, and will continue to support the growth of start-ups, while leveraging the knowledge and partners ICMG has cultivated in this business.