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Amway India CEO Conferred With the Prestigious ‘Inspirational Leader Award 2018’ by World Consulting and Research Corporation

  • Monday, May 28, 2018 5:51PM IST (12:21PM GMT)
New Delhi, Delhi, India:  The World Consulting and Research Corporation, (WCRCINT) the World’s leading brand equity research and consulting firm conferred Mr. Anshu Budhraja, CEO of Amway India Enterprises with “The Inspirational Leader 2018” award at the Assembly hall, Westminster, London amidst dignitaries of UK & Asia. The award was presented to Mr. Budhraja for his unique leadership style, unprecedented enthusiasm, diversified business creativity, personal and professional integrity as well as remarkable team management skills.

Ambassador Dinesh K Patnaik – Deputy High Commissioner of India to UK, along with Lord. Raj Loomba CBE – Founder & Chairman Trustee, The Loomba Foundation presented this prestigious award to Anshu Budhraja, CEO, Amway India. Mr. Budhraja was chosen amongst hundreds of global Indians and inspirational business leaders for the prestigious title of ‘Inspirational Leader’ 2018, based on a strong consumer feedback mechanism and superior algorithm Voting Engine by ibrands 360.

On receiving the award, Mr. Anshu Budhraja, CEO, Amway India said, “I am humbled to be recognized as one of the top inspirational leaders by WCRCINT. The fast-evolving business landscape makes it crucial for us to continually innovate and introduce new offerings, create a strong emotional connect with consumers with utmost transparency, as well as upskilling distributors with the right products, at the same time ensuring a strong digital presence. Being a strong advocate of teamwork, I always ensure that team efforts result in remarkable success enjoyed by Amway. We ensure these core values are imbibed in our DNA with a vision to grow our brand in a holistic manner. I am delighted that these values continue to positively benefit all stakeholders associated with Amway.”

The award is a special honour procreated by WCRCINT which celebrates and acknowledges the talented cohort of innovators, creators, and entrepreneurs who have been instrumental in boldly envisioning, realizing and validating their aspirations to shape the future, and transform the world. The occasion also saw the release of the WCRC International ‘UK & Asia Annual Research Report 2018’ of ‘Iconic & Most Promising Brands & Leaders 2018’.

The prolific event was organized to rejoice the spirit of inspirational leadership, to recognize and felicitate notable pioneers who have constantly demonstrated the desire and aptitude to earmark their presence with outstanding and distinguished contribution to the economy at large. 

About Amway India

Amway India is a wholly owned subsidiary of Amway with headquarters located in Ada, Michigan, USA. Amway is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.

Globally, Amway is over 59 years old, US $ 8.6 billion, manufacturer and direct seller of quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1200 patents granted and another 500 patents pending. Amway has nearly 1000 scientists across 75 research and development and quality assurance laboratories worldwide.

Amway India sells more than 140 daily use products across categories like Nutrition, Beauty, Personal Care, Home Care and Consumer durables through Amway Direct Sellers who make personal recommendations regarding the use of distinctive quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use[1]. With the aim of increasing consumer outreach, Amway has set up 55 Xpress Pick & Pay stores across the country. 

Amway products are popular not just in India but across the world. Nutrilite is the world's No. 1 selling vitamins and dietary supplements brand[2]. Nutrilite has established itself as a leading brand in the vitamins and dietary supplements category in India as well. Amway has signed Farhan Akhtar as the brand ambassador for the Nutrilite range in India to further promote the brand. Artistry is India’s No. 1 premium skin care brand[3]. Amway India also offers ‘Attitude’, an entry-level premium skincare and cosmetics brand targeted at India youth. The product range has been developed keeping the needs of Indian consumers into consideration.  

Amway India is aggressively entering newer categories. Most notably, the company launched a Weight management program called ‘W.O.W.’ (Will over Weight) which has been really appreciated by the consumers in India. Amway forayed into the consumer durables segment with the launch of a premium cookware range Amway Queen and the Energy Drink and Sports Nutrition segment (Whey Protein) with XS. Recently, Amway announced the launch of Nutrilite Traditional Herbs developed specifically for the Indian consumers.

Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located in China and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.

Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’. The company was recently awarded the ‘Great Place to Work 2017’ in recognition for the outstanding workplace culture, as well as the ‘Best HR practices’ in quality of life and ‘Managing Health at work’ by Times Ascent Asia-Pacific HRM Congress.  
[1] As per Amway Refund Policy
[2] Source: http://www.euromonitor.com/amway-claims
Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2016 data
[3] Source Euromonitor International Limited; Beauty and Personal Care 2017 edition; as per premium skin care definitions; retail value sales; UBN; 2016 data
Click here for Media Contact Details

Jignesh Mehta, Amway India, jignesh.mehta@amway.com, +91-9987258629

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