This year’s festive season has been extra special for artisans, weavers and handicraft makers across the country as they catered to the growing consumer demand for indigenous products, crafted to bring the rich culture of India to life. Flipkart, India’s homegrown e-commerce marketplace, also created a special collection of products as part of their flagship initiative - Flipkart Samarth, to bring the rich and diverse art forms of the country onto its e-commerce platform.