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Astroyogi.com Partners UTV Motion Pictures and Ashutosh Gowariker Productions to Promote ‘What's your Rashee?'

  • Wednesday, September 23, 2009 2:07PM IST (8:37AM GMT)
India’s Largest Astrology Portal Partners One with ‘What’s your Rashee?’ Across Mobile VAS and Internet Channels
 
New Delhi, Delhi, India:  Astroyogi.com announced its partnership with UTV Motion Pictures and Ashutosh Gowariker Productions to promote the upcoming Ashutosh Gowarikar entertainer ‘What's your Raashee' releasing on the 25th of September. This partnership represents Astroyogi's foray into film promotions via its portal, and its mobile shortcode 57677, where Astroyogi is running contests for ‘What's your Raashee' with mobile partners. The Astroyogi – UTV and Ashutosh Gowariker Productions partnership represents the synergy between the theme of the movie and services provided by Astroyogi.com.

The Priyanka Chopra – Harman Baweja starrer is an adaptation of a US based Gujarati writer Madhu Rye's novel Kimball Ravenswood. In this film Priyanka plays 12 different characters that represent the 12 zodiacs. Astroyogi is promoting the film across online and SMS platforms. This is the first time that an astrology portal has joined hands with Bollywood. Announcing the partnership Ms. Meena Kapoor, CEO Astroyogi.com said "At Astroyogi, it has been our endeavor to enhance information exchange across technology platforms. Mobile VAS, SMS and online technologies today have a greater reach than mainstream media and we are happy to merge these technologies to promote ‘What's your Raashee?".

The movie covers various genres like Folk songs, Arabic tunes, romantic & fast paced numbers. All in all there is something for everyone in ‘What's your Raashee?', just like there is something for everyone in Astroyogi.com. From romance to health from careers to finance astroyogi.com has intensive information pool. On this occasion Ms. Shikha Kapur, VP – Marketing, UTV Motion Pictures said "Bollywood and Astrology are two key motivators and entertainers for the Indian audience and we are happy to have brought together the two with this partnership with Astroyogi.com".

About Astroyogi.com

Astroyogi is India's leading astrology portal with one of the largest content portfolios in the country today. It is live in 4 countries with co-branded alliances with Yahoo, MSN SEA and Google in the internet. Astroyogi.com is also a major player and preferred partner in the mobile VAS industry with partnerships across platforms with all major telecom players in the country for quality content in over 14 languages. They are known for their diverse range of interactive content and mobile operators. Astroyogi.com is a trusted brand in astrology in India and across the world.

About ‘What's your Raashee?'

What's Your Raashee?' is based on a Gujrati novel Kimball Ravenswood by Shri Madhu Rye, and is a story revolving around a young Gujarati man in pursuit of his dream girl with the catch to find her within 10 days in order to save his family from an unforeseen ordeal, which leads to an array of confusion, chaos and a hilarious joy ride.

The film is presented by UTV Motion Pictures and Ashutosh Gowariker Productions and will be jointly produced by Ronnie Screwvala and Sunita A.Gowariker. Other credits include lyrics by Javed Akhtar, music by Sohail Sen, screenplay by Naushil Mehta & Ashutosh Gowariker, dialogues by Naushil Mehta, costume designs by Neeta Lulla, Art direction by Nitin Desai and director of photography is Piyush Shah.


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