Aurea Biolabs Launches PureVeda, a First-of-Its Kind Nutraceuticals Range for Health Conscious Individuals in India
Tuesday, February 23, 2021 11:50AM IST (6:20AM GMT)
Developed with PNS and Zeal technology, an industry-first extraction and formulation process
PureVeda Nutraceuticals Range - Activ Digest, Super Turmeric and Tru Relief
Kochi, Kerala, India:
Aurea Biolabs, a leading manufacturer and exporter for nutraceuticals, today announced the launch of PureVeda, - a first-of-its kind nutraceuticals range in India. Clinically proven to deliver unmatched efficacy, the PureVeda range of nutraceuticals comprises of Super Turmeric (for Wellness and Immunity), Tru Relief (for Pain Management) and Activ Digest (for Digestive Support).
The PureVeda range of products are potent capsules of health that are crafted from 100 % pure and natural ingredients. They have been formulated using the unique concept of the Golden Triangle – which essentially involves combining the knowledge of Ayurvedic science with Aurea Biolabs’ patent filed delivery technologies (PNS and Zeal) and are backed with clinical evidence.
PNS and Zeal are a one-of-its-kind, patent filed formulation technology that helps in deriving the maximum benefit of a natural ingredient. PNS (Polar–Non-polar sandwiching) is a process which makes natural molecules highly absorbable in the intestinal tract, consequently increasing its bioavailability, while Zeal ensures maximum efficacy, potency, and bioavailability with a highly efficient, targeted delivery system.
John Nechupadom, Managing Director of Aurea Biolabs, stated, “We are seeing a paradigm shift in the way Indians perceive health and wellness, with the number of health conscious individuals growing rapidly each year. They are turning to alternatives that not just address specific health needs but also act as a daily fulfilment to keep up with a fast paced life. More importantly, they are looking at convenient and natural health solutions that are pure, effective and have a lasting impact on overall health and wellbeing. The genesis of PureVeda was rooted in these insights. The PureVeda range of nutraceuticals have been conceptualized and developed to meet the dynamic lifestyle of the health conscious Indian, while being globally competitive in safety and performance.”
“At Aurea Biolabs, we have always been committed to developing quality health and wellness solutions. Using our deep knowledge around botanicals, along with our patent filed PNS and Zeal technologies, the PureVeda range of products have been extensively validated through pre-clinical and clinical studies to deliver higher absorption and efficacy in the human body. We are confident, that our new range of products will gain wide acceptance across the country,” added Sasikumar Kuttappan, Ph.D, Chief Scientific Officer.
The PureVeda range of nutraceuticals – Super Turmeric, Tru Relief and Activ Digest, have been developed using safe, sustainable and high-quality ingredients.
Super Turmeric is a full spectrum natural supplement that incorporates over 200+ bioactive molecules of the turmeric rhizome, with the highest percentage of curcuminoids. Supported by 7 clinical trials, Super Turmeric is rich in antioxidants and is ten times better absorbed by the body, thereby reducing inflammation, and improving the everyday immunity of an individual.
Tru Relief is a clinically proven, advanced pain management solution derived from the phytocannabinoids of black pepper and is designed for adults who want to lead an active lifestyle. It provides relief from muscular discomfort, supports recovery from injuries and improves all-round musculoskeletal health.
The Full Spectrum Ginger Extract in Activ Digest has an antimicrobial and anti-inflammatory ability that can help resist and fight bacteria commonly involved in gastrointestinal disorders. It also acts as a digestive stimulant and supports overall digestive health.
Available in a jar of 30 capsules, Super Turmeric, Tru Relief and Activ Digest are priced between INR 600 and 700 and can be bought on www.amazon.in and www.pureveda.com.
About PNS and Zeal technology
Most natural molecules are neither soluble in water nor oil, which means that they do not dissolve easily in the gastrointestinal tract and cannot be efficiently absorbed. PNS is a process which involves scientifically “sandwiching” the natural molecule between polar and non-polar molecules, where the polar makes it more water soluble and the non-polar makes it more oil soluble. This makes the natural molecule easily dissolvable in the intestinal tract and therefore increases its bioavailability. The PNS process also improves the stability of the natural molecule, ensuring that it retains its efficacy.
Natural molecules can be delivered in the form of liposomes, which protect the active nutrients in any natural compound from the body’s digestive enzymes and ensure that it effectively enters the bloodstream. Liposomes are most effective in a powder form as opposed to liquid, but the process of drying into a powder presents its own challenges, especially in retaining the core liposomal structure in powder form. Zeal Technology stabilizes the structure of liposomes in powder, effectively encapsulating all bioactive molecules. The powder-based formulation ensures maximum efficacy, potency, and bioavailability with a highly efficient, targeted delivery system.
About Aurea Biolabs
Aurea Biolabs is focused on nutraceutical product development, extraction, isolation and formulation of bio-active ingredients from spices and other natural extracts. It is promoted by Plant Lipids, a distinguished name in spices, with a rich legacy of over 40 years, catering to over a third of the global spice extract market. With a state-of-the-art R&D facility, world-class scientific expert team and 10+ Patents in process for innovations in nutraceutical product development, Aurea Biolabs is one of the largest exporters of natural extracts to some of the world’s largest pharma and nutraceutical companies. For more information, visit www.aureabiolabs.com