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Beam Suntory's International Blended Whisky Oaksmith Gold Bags Global Recognition, Wins Big at International Awards Held in London and California for its Blends

  • Tuesday, July 6, 2021 2:10PM IST (8:40AM GMT)
 
New Delhi, Delhi, India:  
  • ‘Oaksmith® Gold’ and ‘Oaksmith® International’ win Gold and Double Gold at SIP Awards; world’s only internationally recognized spirits tasting competition, that uses real consumers as judging panel.
  • Both variants of Oaksmith® win bronze at London Spirits Competition, judged for quality, value, and packaging.

India’s first International Blended Whisky ‘Oaksmith® Gold’ was recently recognized at two of world’s most prestigious awards in alco-beverages. At the 13th Annual SIP Awards at California, USA, ‘Oaksmith® Gold’ and its blend variant ‘Oaksmith® International’ won Gold and Double Gold - a testament to the Finest Japanese Craftsmanship and world-class quality Oaksmith® delivers given its commitment to purity, precision, and finest ingredients. As world’s only internationally recognized spirits competition that uses real consumers as judging panel, both blend variants of Oaksmith® competed with more than 1,000 brands from 49 countries, judged on the basis of aroma, taste, and finish.

Additionally, at the 4th London Spirits Competition - ultimate seal of approval in spirits industry globally, both ‘Oaksmith® Gold’ and ‘Oaksmith® International’ won bronze for quality, value & packaging. Judging panel consisted of spirits industry experts, with commercial buying responsibility, to ensure competition winners were exactly the types of spirits preferred by trade as well as end consumer.

Commenting on the awards, Neeraj Kumar, Managing Director, Beam Suntory India said, “It is a moment of great pride for our whisky brands ‘Oaksmith® Gold’ and ‘Oaksmith® International’ to receive a grand recognition at both SIP Awards and London Spirits Competition. Oaksmith® is a premium Indian whisky crafted by Suntory’s Chief Blender, Shinji Fukuyo, and combines the finest Scotch Malts and smoothest American Bourbons using unmatched Japanese blending techniques, bringing best of East and West. These awards are a true honor and testament to the very reason Oaksmith® was launched in India - to be a brand of choice for all, while continuing to offer a premium experience to our Indian consumers. We are extremely delighted that both blend variants ‘Oaksmith® Gold’ and ‘Oaksmith® International’ performed so well at these global award platforms.”

After a successful launch in India in December 2019, the brand is rapidly expanding its geographies across the country while it continues to receive immense appreciation from consumers. From seed to sip, Oaksmith® is meticulously crafted to achieve a blend like no other resulting in a high quality, smooth spirit that is rich on the nose and balanced on palate with a full-bodied, delightful long finish. Launch of Oaksmith® in India is key to Beam Suntory’s growth strategy and signifies importance of Indian market to the global spirits company. The brand has already sold 100,000 cases in a few months since its launch in India.


About Beam Suntory

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier® cognac, as well as world renowned premium brands including Knob Creek®, Basil Hayden’s®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki®, and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku®, and Pinnacle® vodka; Sipsmith® and Roku™ gin; Oaksmith® Gold, its first IMFL premium Indian whisky; and On The Rocks® Premium Cocktails.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit, and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

© 2021 Beam Suntory, Inc., Merchandise Mart, 222 W. Merchandise Mart Plaza, Suite 1600, Chicago, IL 60654

For more information on Oaksmith, please visit: https://www.oaksmithwhisky.com/
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Bishaka Gurung, [email protected]

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