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NASDAQ:REDF(NASDAQ:REDF)

REDIFF.COM E-MAIL NOW IN ELEVEN INDIAN LANGUAGES

  • Monday, February 19, 2001 4:43PM IST (11:13AM GMT)
More than 4.08 million Rediff.com e-mail users can communicate with friends and family in their language of choice
 
New Delhi, Delhi, India:  Rediff.com India Limited (Nasdaq: REDF), one of India's leading Internet portals focusing on India and the global Indian community today announced that their easy to use e-mail service, Rediffmail, can now be accessed in eleven Indian languages. Rediff.com is one of the first Indian portals to offer this service to its e-mail users, enabling a large number of non-English speaking Indians to log on to the Internet to communicate via e-mail. This latest service offering is in line with the company's strategy to continuously provide content and services in regional Indian languages, culturally relevant to its users worldwide. Earlier, Rediff.com had launched its news and messenger service - Rediff Bol, in four Indian languages. Rediffmail users will now be able to 'write' e-mails in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, Gujarati, Bengali, Punjabi, Assamese and Oriya - languages spoken by a majority of Indians - with their friends and families in India and worldwide. In order to send language e-mails, the user will type the message in phonetics and Rediffmail will automatically convert the message into the language selected. Language e-mails can be sent to any e-mail account irrespective of the recipient's e-mail address. "We are constantly striving to offer our users increased benefits of the Internet through innovative and user-friendly services. The multiple e-mail language option will enable Rediffmail users to personalize and enrich their e-mail messages in the language of their choice with their family, friends and colleagues in India and around the world," said Mr. Ajit Balakrishnan, Chairman and Chief Executive Officer, Rediff.com India Limited. Recently, Rediffmail was WAP enabled in an alliance with multiple wireless service operators across the country. Last year, Rediffmail was re-launched with a host of new features and services. These included POP3, e-mail to mobile notification, block sender and auto reply capabilities. About Rediff.com Founded in 1996, Rediff.com India Limited (Nasdaq: REDF) is one of the leading Internet portals focussing on India and the global Indian community. Currently, Rediff.com's web site consists of interest specific channels, extensive community features, local language editions, sophisticated search capabilities, and online shopping. Rediff.com also provides users extensive Internet community offerings, which include e-mail, chat, instant messaging and personal homepages, all tailored to Indian interests. Rediff.com has developed its offerings based on the demands and the requirements of its users. The company also has an U.S. version of its site, with content more relevant to the Indian community in the United States. Except for the historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements". These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include, but are not limited to competition, acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with consumer transactions, widespread adoption of the Internet, as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited may, from time to time make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.
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