Fuelling Indias Fitness Revolution Myprotein Unveils Ambitious Plan to Support Indian Athletes and Aspiring Olympians


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Fuelling India's Fitness Revolution, Myprotein Unveils Ambitious Plan to Support Indian Athletes and Aspiring Olympians

  • Monday, May 13, 2024 12:55PM IST (7:25AM GMT)
A digital-first global sports nutrition leader, Myprotein’s growth impact across Tier I, II & III cities in India continues to showcase favourable brand penetration
Mumbai, Maharashtra, India:  Myprotein proudly maintains its position as the foremost online sports nutrition brand in India, catering to fitness enthusiasts with its extensive range of high-quality products and unwavering commitment to excellence. As a global leader in sports nutrition, Myprotein has established itself as a trusted and reliable source for athletes, bodybuilders, and health-conscious individuals seeking to achieve their fitness goals. Additionally, supporting emerging talent in India, particularly from non-mainstream sports and Tier II-III cities, the brand is also looking to the future to impact India’s Olympic story, alongside the nation’s overall fitness trajectory.
Committed to educating and alleviating the perception of overall nutrition intake in India, Myprotein’s commitment to India is in line with not just Indian, but also global benchmarks. Alongside successive certifications from independent testers such as LABDOOR & Informed Choice, the brand also works alongside Indian partners to be FSSAI certified since 2004 till date, providing quality products for its vision of India. Furthermore, Myprotein proudly aligns itself with ESSNA, a highly regarded organization acknowledged by lawmakers and media, as the authoritative voice of the sports nutrition industry throughout Europe.
Citing the prevalence of protein deficiency and lack of awareness regarding nutritional requirements among Indians, Myprotein continues to tailor its products to cater to diverse tastes and preferences of the Indian audience, offering protein-rich alternatives such as IMPACT Whey Protein Kulfi, Thandai, Keventers Range, Nimbu Pani protein powders. Moreover, the brand has prioritized educational initiatives to dispel myths surrounding sports nutrition and highlight the tailored benefits of its products for different athletic pursuits.
One of the cornerstones of Myprotein's strategy is its focus on supporting athletes from non-mainstream sports and underserved communities. The brand is keen to expand its roster to include talents from diverse sporting disciplines, including taekwondo, running, weightlifting, and more. With athletes such a Prachi Choudhary, Niharika Vaishist, Latika Bhandari, Ankita Bali , Vikas Dahiya and Nikhil Poojary already on its roster, the brand is seeking to develop fringe sports, which already benefits from peaks in interest and investment.
Speaking about the brand’s vision, Sudeshna Saha, Regional Manager India, Myprotein remarked "We are committed to nurturing talent at all levels, from U-19 players to international competitors, and from metros to Tier II-III cities. Our partnerships with athletes like Jayesh Rane, Neha Goyal, and Afreen Hyder, along with collaborations with institutions like the Inspire Institute of Sports, underscore our dedication to fostering a thriving sporting ecosystem in India."
Notably, Myprotein's distribution patterns reveal a remarkable trend: a balanced distribution of sales across metros and non-metro regions, defying conventional industry norms. This equitable access to sports nutrition products bodes well for reaching aspiring athletes in underserved areas and driving inclusive growth in the Indian sporting fraternity.
Myprotein's global footprint spans over 70 countries, catering to a thriving community of over 20 million loyal customers. Notably, Impact Whey Protein has surpassed an impressive milestone, with sales exceeding 2.4 million units. To know more about Myprotein’s latest offerings and portfolio visit our website.

About THG Nutrition

THG Nutrition is a group of digital-first Nutrition brands, which includes the world’s largest online sports nutrition brand Myprotein, and its family of brands (Myvegan, Myvitamins, MP Clothing, and Myprotein Pro), with a vertically integrated business model supported by six THG production facility.
About THG (www.THG.com)

THG is a vertically integrated, global digital-first consumer brands group, retailing its own beauty and nutrition brands, plus leading third-party brands, via its proprietary, end-to-end, ecommerce technology, infrastructure, and brand-building platform (THG Ingenuity). THG operates through the following businesses: THG Nutrition, THG Beauty, THG Ingenuity, THG OnDemand and Luxury D2C websites including Coggles, AllSole and MyBag, as well as THG Experience.
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