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Good News for the Weight Watchers- Verka Reduces Price of Double Toned Milk

  • Tuesday, January 30, 2018 4:59PM IST (11:29AM GMT)
Verka Double Toned Milk to witness a price decrease of INR 2 per liter on 500 ML pack with immediate effect
 
New Delhi, Delhi, India:  Verka, the flagship brand of Punjab state-owned cooperative MILKFED has decided to reduce the price of double toned milk by Rs. 2 per liter for 500 ml pack with immediate effect. The price has reduced from Rs. 38 per liter to Rs. 36 per liter.

Mr. H S Grewal, Additional Managing Director, MILKFED said, “At Verka, our endeavor has been to provide the best quality products to our consumers at competitive prices. To ensure the availability of Verka products in across the length and breadth of Tricity, Punjab, Haryana, Himachal Pradesh and New Delhi, Verka has strengthened its presence too.”

The price reduction is sure to delight the weight watchers. Double toned milk is ideal for those trying to maintain weight as it keeps the calorie intake under control and also helps in weight loss.

It is significant to note that Verka passes a huge chunk of its sales realization from milk towards the procurement of milk. Farmers’ interest is of utmost importance in MILKFED and 80 to 85% is paid back to the farmer in the form of milk purchase price and annual bonuses etc. Since its inception, Verka has connected more than four lakh farmers across the state to a circle of about 7000 cooperative societies that give them the collective resources, technical inputs and necessary infrastructure.


About Verka

Verka is the brand of The Punjab State Cooperative Milk Producers’ Federation Limited popularly known as MILKFED Punjab, which came into existence in 1973. Verka has a wide range of products including different variants of Pasteurized Packed milk, Ghee, Table Butter, Skimmed Milk Powder, Whole Milk Powder, Cheese, Tetra Pack Products, Sweetened Flavored Milk, Ice Cream, and Fresh Products like Lassi, Paneer, Dahi, Kheer, and Indigenous Sweets. The products are available in Punjab, Haryana, Himachal, Jammu and Kashmir and Northeast India. Verka also exports ghee to countries like Middle East, Australia, New Zealand and Malaysia.
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