The MK My Way activation will take place in stores with a colorful pop-up kiosk. Equal parts elevated and high-energy, the pop-up’s countertop and façade is splashed with metallic hues and punctuated by oversized, graphic takes on the brand’s Signature print.
After selecting their Signature print handbag, customers have the chance to have their bags hand-painted by Bangalore-based artist and illustrator Srishti Guptaroy (@srillustrator) with either their English/Hindi initials or with one of four unique motifs designed specifically for Diwali. As an extension of the in-store program, the motifs will also be made into gify stickers available for all Instagram users. Supplies are provided by Angelus Paints, a California paint company and world leader in luxury customization. To celebrate the launch, the brand has also created a digital campaign starring Bollywood actress Janhvi Kapoor (@janhvikapoor).
The pop-up store activations will take place in several cities throughout India, including:
- Jio World Drive in Mumbai (from October 8—31)
- DLF Emporio in Delhi (from October 11—31)
- UB City in Bangalore (from October 23—30)
- Tatacliq Luxury (online) (from October 18—31)
#MKMyWay
