Seagram’s Blenders Pride Reserve Collection, an exquisite offering from the house of the iconic Blenders Pride, and the most premium Indian whisky has achieved a remarkable milestone of selling over 1 million cases in a year (Jul’22 to Jun’23). It is the 1st brand in its price segment at the top-end of Indian whiskies category to sell over a million cases (becoming the 3rd largest brand in the category), with an impressive growth of 30% (CAGR) in annual sales over the last 3 years.