The event welcomed fashion connoisseurs from across Kolkata where GKB Opticals presented the bold & vivid DITA collection to them. DITA comes with a unique design philosophy which distinguishes the brand from the lot. The event showcased a wide array of eyewear pieces from DITA’s brand-new collection. The who’s and who of the city like Ayush Sarda, Preeyam Budia , Vineeta Jain, Keshav Bhajanka , Manish Jhunjhunwala, Darshana Atha were spotted at this launch event, hosted by Avanti Jhunjhunwala and Sanjana Bhajanka. The guests not only got to experience the latest collection with unparalleled enthusiasm but also enjoyed a gala time as they posed together and enjoyed the small bites, banter and some refreshing mocktails.
The DITA collection will be available in the GKB Opticals store at Quest Mall, Kolkata; Vision Lounge, Mumbai; MG Road, Bangalore; Park Street, Kolkata; Inorbit Mall, Hyderabad; Indiranagar, Bangalore; Infinity Mall, Malad; Elante Mall, Chandigarh; City Centre 1, Kolkata; One Mall, Ahmedabad, Bangalore International Airport and Ambience Mall, Gurgaon.
Founded in 1995, DITA equips highest-quality materials in the making of its frames, which are made in Los Angeles and handcrafted in Japan. Known for marvelous craftsmanship, DITA defines absolute opulence. From exquisite designs to uncompromised quality, GKB Opticals ensures that it offers nothing but the best eyewear to its patrons. The addition of the implicitly luxurious DITA collection is yet another step towards expanding the brand’s vast product spectrum. The seamless collaboration between DITA and GKB Opticals is the result of both the brands’ ardent efforts rendered towards dispensing fashion-forward yet functional eyewear pieces. GKB Opticals is not only ramping up its stores across the country but also is fiercely expanding its product gallery to serve the eyewear connoisseurs at the best of its capabilities.
On this occasion, Ms. Priyanka Gupta, Director of Brands – GKB Opticals said, “As we brace ourselves to step into this exciting journey with one of the most celebrated eyewear brands, DITA, we hope to satiate our patrons’ exquisite taste in luxury eyewear further, with the dynamic addition. DITA and GKB Opticals have a lot in common when it comes to rendering world-class products to the customers and that surely has been one of the prime factors behind this association. The brand’s promising craftsmanship and true sense of aesthetics, make the association even more seamless. We truly believe that our customers would love to experience the versatile product range offered by DITA, for themselves.”
A senior official from DITA said, “We are thrilled to hop into this joyride with GKB Opticals. While it has been quite some time since we have ventured into the Indian landscape, this collaboration marks our very-first event in India. To tap the Indian market which beams with diversities, we understand the importance of associating with a retail chain which is not only well-spread but also holds substantial years of experience in servicing Indian buyers. We strongly feel that our core values as a brand are aligned with that of GKB Opticals’ and that makes this association even more exciting for all of us. We are delighted to present our cellulose acetate, pure titanium, and beta-titanium, bold character frames to the Indian eyewear connoisseurs through the doors of GKB Opticals.”
