Driving Financial Inclusion Ujjivan Small Finance Bank and Haqdarshak to Provide LastMile Assistance to Nano and MSME Entrepreneurs in India

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Driving Financial Inclusion: Ujjivan Small Finance Bank and Haqdarshak to Provide Last-Mile Assistance to Nano and MSME Entrepreneurs in India

  • Friday, October 6, 2023 10:00AM IST (4:30AM GMT)
 
Bangalore, Karnataka, India:  
Ujjivan Small Finance Bank (Ujjivan SFB), India's leading Small Finance Bank, and Haqdarshak (HQ), a social and financial inclusion enterprise, have joined forces to empower the nano and MSME entrepreneurs in the nation. Ujjivan SFB and HQ have developed a unique Financial Literacy Program to bridge the knowledge divide among Nano and MSME entrepreneurs. Through this programme, the Bank aims to reach around 15,000 individuals within the next three years.

The primary objective of this partnership is to equip the target audience with the necessary knowledge and tools to make informed financial decisions and minimise risks. The collaboration will provide access to government and welfare programs using Haqdarshak's technology-enabled model addressing last-mile connectivity. Haqdarshak's HQ App is designed to help citizens explore and apply for government and private welfare programs with trained community agents known as Haqdarshaks.

According to the Ministry of MSMEs, India's MSME sector is vital to the country's economic development, contributing approximately 30% of the country's GDP and employing approximately 1.1 Crore people; therefore, empowering them is crucial. This partnership also aligns with RBI’s broader goal of fostering a financially inclusive and resilient society.

Many entrepreneurs in this industry need assistance with financial management, risk mitigation, and maximising financial resources. A comprehensive financial literacy programme will be conducted to recognise this need for participants identified by Ujjivan SFB. The programme will include in-person training on the exclusively developed content, hands-on exposure to the HQ app for scheme identification, and continuous skill development. The engagement will be through interactive elements and visuals, with monitoring through real-time data on applications, categories of programmes, and benefits channelled.

Mr. Aniket Doegar, Chief Executive Officer of Haqdarshak, stated at the time, "This is a huge partnership and a chance for us to generate a large-scale impact with Ujjivan SFB. The partnership will be an important step in India's effort to foster entrepreneurship. The commitment and expertise of Ujjivan SFB to provide banking services to unserved and underserved segments and provide innovative solutions for MSMEs will be crucial to the success of Haqdarshak's project. We are happy for the opportunity, which will allow us to amplify our impact by 10x. This programme will empower grassroots entrepreneurs and aligns with our vision of providing social security and financial inclusion to 100 million citizens by 2030."

Commenting on the partnership, Mr. Ittira Davis, MD & CEO, Ujjivan Small Finance Bank, stated, "Our commitment to our customers extends beyond providing banking and financial services. We believe that by offering financial knowledge and resources to Nano and MSME entrepreneurs, we can assist them in navigating the complexities of business and personal finance more effectively. The expertise and technology platform of Haqdarshak will be instrumental in reaching and assisting MSMEs nationwide. Our initiative aligns with our mission to promote financial inclusion and prosperity for all segments of society."


About Haqdarshak

Haqdarshak Empowerment Solutions Pvt Ltd (HQ) was incorporated in 2016 in India as a for-profit, private limited company. HQ empowers citizens and MSMEs by providing easy access to relevant welfare schemes information and last-mile support for application to these schemes through a technology platform (HQ app) and a network of field cadres known as Haqdarshaks. Our app enables identification of eligible government welfare programs based on citizen information. We have an assisted-tech model wherein this app is used by field agents as entrepreneurs (known as Haqdarshaks) to improve the entitlement uptake in the community while earning a livelihood in this process.

About Ujjivan Small Finance Bank Limited

Ujjivan Small Finance Bank Limited is one of the leading small finance banks. Ujjivan Small Finance Bank began operations in February 2017 and currently serves 76+ lakh customers through its 686 branches and 20,000+ employees spread 25 states and union territories in India. The gross loan book stands at Rs 25,326 crore with a deposit base of Rs 26,660 crore as of June 30, 2023. The bank remains committed to serving unserved and underserved segments through financial and digital inclusion, as a mass-market bank. The strengthened digital interfaces across regions and languages have empowered Ujjivan SFB customers to seek timely and easy access to finance at all times.
Click here for Media Contact Details

Ram Uppara, Ujjivan Small Finance Bank, [email protected], +91-9820177907

Ashish Trivedi, Avian WE, [email protected], +91-9892500644

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