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Monday, December 14, 2009 3:17PM IST (9:47AM GMT)
DIGIT is, Once Again, India's Most Read Technology Magazine in India as per the Indian Readership Survey (IRS) 2009
New Delhi, Delhi, India

9.9 Media wishes to thank its readers and is proud to announce that its publication DIGIT has been recognized, once again, as the #1 Technology Magazine in India in terms of readership in the 2009 Indian Readership Survey (R2).

The IRS survey indicates that Digit continues to be the dominant source for readers to stay updated on the latest in technology. With a readership base of 1,77,000, Digit leads the technology magazines across all age groups, SEC segments and professions. IRS Survey is an independent readership survey conducted annually across India. It covers 350+ publications across 24 states and 91 cities. Digit's large readership is a testimony to its strong appeal to technology friendly readers beyond just the technology professionals. The strength of its content and engagement with the readers is underscored by the fact that its readership, far exceeding most specialty magazines, is in spite of one of the highest cover price on the stands. The readership of Digit not only represents a significant market for technology products on its own but is also the most influential community when it comes to advice on technology buying decisions for a large majority of Indian consumers.

Each monthly issue of Digit comes with two free DVDs and a Fast Track guide. The articles cover technology used by the readers in their personal and professional lives. The DVDs helps users experience the latest software, games and tools helping readers discourage use of pirated software in India. Digit has recently launched its first Season of Digit TV on its DVDs. The Fast Track guide provides tips and tutorials on commonly used software and products. Digit also has a community portal www.thinkdigit.com, which is accessed by tens of thousands of visitors every day. It offers a daily technology news, product reviews, features on computers, internet and technology and has a highly active forum.

Asheesh Gupta, Cofounder of 9.9 Media and Publishing Director of Digit, said "Our strategy of enhancing the content quality, scope and reach along with deeper engagement with the Digit community across print, online and on the ground seems to have struck the right cord with readers and netizens. It strengthens our resolve to be more community centric and keep our ear to the ground".

About 9.9 Media

9.9 Media is one of India's most diversified media companies that integrates its print, online, research and event platforms to serve highly-targeted communities such as Owner-Managers / Entrepreneurs, CIOs, CTOs, CISOs, CFOs, Manufacturing & Logistics professionals, IT professionals, Channel partners, Gamers, Personal technology enthusiasts and those leading institutes of higher education. Some of its leading brands include The CTO Forum, Digit, Industry 2.0, Logistics 2.0, Digit Channel Connect, SKOAR!, thinkdigit.com, consumermate.com and now the latest additions, CFO India and Edu. The 9.9 School of Convergence is focused on developing talent in journalism. 9.9 Media was founded by five professionals: Kanak Ghosh, Asheesh Gupta, Vikas Gupta, Anuradha Das Mathur and Pramath Raj Sinha. Its investors include Helion Venture Partners and TVS Capital Funds Ltd.

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