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Company : LifeCell International Pvt. Ltd 
Monday, May 14, 2012 4:58PM IST (11:28AM GMT)
LifeCell's Great Expectations gets Expectant Moms to Celebrate their Pregnancy
Moms-to-be make a fashionable start and walk the ramp in style
New Delhi, Delhi, India

LifeCell International crafted and conducted - a unique beauty pageant for pregnant women in association with Cradle, Gurgaon at Hotel Westin, Gurgaon. This exclusive event for moms-to-be was attended by a cheerful audience and was filled with interactive & entertaining experience. The program covered diverse aspects of pregnancy, showcasing the new style of living and enjoying every moment of Pregnancy.

This Fourth Edition of Great Expectations was structured to create an exclusive platform for pregnant women to come together, rejoice and share their intricate experiences during this changing phase of their life. Considering the changes that a women undergoes during her pregnancy, the show was presented to be a complete infotainment program and also to address their queries regarding diet, exercises, dos and don'ts during pregnancy by experts.

The Fashion show for the moms to be was the most cheerful session. The fashion show facilitated over 50 pregnant women to walk the ramp as they built their confidence and celebrated their pregnancies. The beauty pageant was built around occasion themes such as Summer Bash, Cupid time and Me & Myself as the sub-groups. The mega event portrayed charming pregnant moms dressed to their themes walk the ramp to the vibrating applause from spectators & judges.

Speaking about the event, Mr. Mayur Abhaya, President & Executive Director, LifeCell International said, "We are extremely happy over the huge success of Great Expectations 2012 on the occasion of Mothers' Day and quite impressed with the spectacular shows and cheerful audience. We believe in making every mom-to-be feel special during her pregnancy.

Great Expectations 2012 Titles

LifeCell Mrs. BabySkin
LifeCell Mrs Glowing queen
LifeCell Mrs Chubby Cheeks
LifeCell Mrs Delhi Beautiful
Cradle Mrs Fit & Active
Cradle Mrs. Delightful
Cradle Mrs. Twinkling eyes
Cradle Mrs. Baby smile

The fashion show was judged by a jury of prominent personalities such as such as Sonia Jetleey, Dasiy Behl, Charu Parashar, Poonam Sharma, L.V. Saptrishi, Neha Sachar Mittal and Karina Rajpal who evaluated them on various parameters such as beautiful skin, hair, beautiful walk and most adorable baby bump!

The fashion show finalists were selected through a series of fun, educational and interactive activities by a panel of judges drawn from the fashion, beauty, media and healthcare industries. The contestants walked the ramp with great style and won interesting titles. Along with attractive gift hampers, the winners took home some wonderful memories. During the program LifeCell shared useful information on the concept and benefits of umbilical cord stem cell banking and guided the expectant mothers on this how this innovative concept can help them gift their baby a healthy future.

According to Director – Cradle Gurgaon, "Great Expectations is aimed at celebrating the beauty of pregnancy and the joy of motherhood. This is among the most beautiful phases in a woman's life and it gives us immense pleasure to make this phase more memorable for these moms-to-be."

Mr. Pawan Chugh, Head-Strategic Initiatives, Live Events said, "We have been associated with The Great Expectations Show since 2009, it is not just an event for us but something that we all work passionately for. We endeavored to bring together an event that would be really meaningful and special for the moms-to-be who were the stars of the day. We propose to take this concept to many other cities and make it a regular feature of our calendar"

Elated about creating designer maternity outfits for the special beauty pageant, Mr. Sunjey Aggarwal, CEO - International School of Design said, "A long career in the fashion industry and heading International School of Design has given me a natural insight into the fashion world. We decided to associate INSD with Great Expectations show as I found the concept truly international and a special opportunity for INSD designers to adorn the gorgeous moms-to-be.

About LifeCell International Pvt. Ltd:

LifeCell is India's largest and most accredited stem cell bank with over 45,000 customers since inception in 2004, and has over 100 centers across India and abroad. LifeCell facilitates the cryogenic preservation of stem cells in technological collaboration with Cryo- Cell International Inc, USA - the world's first stem cell bank with more nearly 2 decades of expertise in stem cell banking. LifeCell is the first stem cell bank in India to be accredited by AABB (American Association of Blood Banks), College of American Pathologists (CAP) and NABL (National Accreditation Board for Testing & Calibration Laboratories) for adopting their international standards. LifeCell has also been honored as one of India's most promising brand for 2011-2012 by 4P's Business and Marketing. LifeCell is also uniquely positioned as comprehensive stem cells solutions provider with a complete spectrum of services in stem cells through multi-service stem cell banking, R&D, clinical trials and stem cell therapy.

About Cradle

The 9 months of pregnancy can be a challenging time for any woman. The Cradle aims to make the arrival of the Baby truly special, both for the Baby and the Mother. The Cradle is a boutique birthing centre that offers world-class medical care in the luxury and comfort of a 5 star hotel!! After all, childbirth is an occasion to celebrate. The Cradle boasts of hand-picked Specialist Doctors & Support Staff, State of the art LDR & OT's, a Level - III NICU to take care of the newborn, onsite 24 hour pharmacy, Cafe and specialized care for both the Mother & Baby.

For News Release background on LifeCell International Pvt. Ltd click here
Media Contact Details
Prameet Narula Choudhary, +91 9312093342, prameetn@gmail.com
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