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Company : PolicyBachat.com 
Friday, January 2, 2015 11:00AM IST (5:30AM GMT)
Policy Bachat’s Launch of Web Responsive Car Insurance Calculator Provides an Easy, Trouble-Free, Portable Device User-Experience
Hyderabad, India

Dwarfing the entire consumer electronics market, smartphones and tablets have managed to flip the conventional electronics market in their favour. 

The HIS, in a survey report,  fosters that out of a total of 91 percent of mobile phone users, 56 percent of smart phone users and 50 percent of tablet users use their handy devices as their primary source of internet. Gartner Inc. predicts that, by 2018, more than 50 percent of users will predominantly resort to a tablet or smartphone for all online activities.

With this new inclination towards mobile phones and tablets, Policy Bachat now announces the successful launch of Policy Bachat’s Web Responsive Car Insurance Calculator design for their website www.policybachat.com. Web responsive design enables user’s easy reading and navigating the car insurance calculator website with minimum resizing and scrolling across multiple devices like desktop, laptop, iPhone, android phones, tablets and iPad.  “With numbers and statistics all pointing to the surging use of smartphones and tablets for accessing internet, gives Policy Bachat an edge on leaning towards a more consumer friendly mode, positioning us at the vanguard of consumer technology adoption,” said Srinu Kalyan, CEO of Policy Bachat.

Taking on a holistic approach to this development, Kalyan found that Policy Bachat’s responsive design give consumers a simple, consistent experience across various screen sizes for mobiles, desktops and tablets, enhanced with analytics and search engine optimization. He added that the importance of responsive design was made clearer when it made it to the ecommerce marketing checklist for 2013.

“A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size,” said Kalyan.

Kalyan believes that with a responsive website, businesses can accompany and assist consumers at every step of their online journey. “People usually begin their search of businesses on their desktop computers at work, they then look for the same business on their smartphones during lunch, giving them a more complete, uninterrupted look into the products and services offered by the business,” he said.

With user experience being a high ranking factor, it makes sense that Google is encouraging developers to embrace the responsive web design approach, promoting it as a technology that is built on user friendliness in terms of convenience, absorption and conveyance. “With a responsive website design, Policy Bachat focuses on engaging potential Insurance customers, while giving them the opportunity to navigate and explore Car Insurance, Health Insurance, Travel Insurance and Life Insurance products through a smooth and responsive user experience,” Kalyan said.

About Policy Bachat

Policy Bachat is an IRDA approved web aggregator based in Hyderabad, India. Our mission is to provide insurance for the modern India, with our easy to use online and mobile insurance comparison tools, cutting edge technology platform as well as expert insurance consultation services available 365 days a year.

PolicyBachat uses smart technology in making insurance buying experience smooth and responsive from quote to bind and more importantly saving insurance buyer’s time and money.  

To get a hand on this responsive application, visit www.policybachat.com.

For News Release background on PolicyBachat.com click here
Media Contact Details
Baisakhi , Deztination Insurance Solutions Pvt. Ltd (PolicyBachat.com), +91 (040) 23542865, 18001234006/180030014006, sbaisakhi@deztination.com
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