NIVEA Voted Indias Most Trusted Skin Care Brand for the Fourth Consecutive Year


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NIVEA Voted India's Most Trusted Skin Care Brand for the Fourth Consecutive Year

  • Tuesday, April 2, 2024 5:30PM IST (12:00PM GMT)
In addition to maintaining the top position since 2021, NIVEA‘s Pearl & Beauty Roll-On also bagged No. 1 rank in the deodorant category this year
Mumbai, Maharashtra, India:  
NIVEA India has once again clinched the title of India’s Most Trusted Skin Care brand. This remarkable achievement marks the fourth consecutive year that NIVEA has stood atop the charts, as recognized by the prestigious Brand Trust Report 2024 by TRA - a distinguished brand intelligence and data insights organization. Surveying consumers and influencers across 16 cities, the report underscores NIVEA's unwavering commitment to excellence and its deep-rooted connection with the Indian audience. With a steadfast focus on trust, care, and quality, NIVEA India's continuous success is a testament to the brand’s relentless pursuit of consumer satisfaction. The survey, by approximately 2500 respondents across 16 cities, also hailed NIVEA’s Pearl and Beauty Roll-on as the no.1 product in the deodorant category.

With the consistent win for four consecutive years, TRA extends their regards to brand as NIVEA rightfully earns its position as the preferred skin care brand in India yet again. The rankings underscore the trust and confidence Indian consumers have placed in the brand. Their diverse product range and unwavering focus on care is what sets the brand apart from others.

Commenting on the win, Geetika Mehta, Managing Director - NIVEA India, stated, “As a brand, we deeply value the foundation of trust, which we consider pivotal to our continued success and growth. Our aim has always been to consistently strive towards making our consumers satisfied. The TRA report comes as a true recognition of our efforts being channeled in the right direction.”

As NIVEA India forges ahead, its dedication to excellence remains persistent. With a wide array of skin care products including body lotions, sun care, skin creams, personal care items, deodorants, body washes and men's grooming range, the brand consistently meets the ever-evolving requirements of Indian consumers. Each product reflects NIVEA's commitment to healthier skin, ensuring that every use is a step towards a more confident, beautiful you.

About Beiersdorf AG
Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for 140 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, Eucerin (dermocosmetics), La Pairie (selective cosmetics), and Hansaplast/Elastoplast (plasters and wound care) are cherished by millions of people around the world day after day. Renowned brands such as Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, and Florena round off our extensive portfolio in the Consumer Business Segment. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.

The Hamburg-based company generated sales of €7,627 million as well as an operating result (EBIT) of €933 million in fiscal year 2021. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose Care Beyond Skin. With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment.

*Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2020.
Additional information can be found at
About TRA Research
TRA Research is a consumer-insights and brand analytics company dedicated to understanding and analyzing consumer perceptions through two globally acclaimed matrices of Brand TrustTM and Brand DesireTM. TRA Research conducts primary research with consumer-influencers across 16 Indian cities every year. TRA’s Brand Trust Report 2022 is the 11th in its series.
TRA Research is also the publisher of India's Most Desire BrandsTM.
Click here for Media Contact Details

Shravanee Jena, Beiersdorf, [email protected], +91-9049346894

Sherin Johnson, MSLGROUP, [email protected], +91-7044806725

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