School of Branding and Advertising (SoBA), part of SVKM’s NMIMS Deemed-to-be-university, one of India’s leading educational institutions with a 41-legacy of academic excellence, has signed Memoranda of Understanding with 120 Media Collective, one of India’s most impactful digitally-oriented companies, and Advertising Standards Council of India (ASCI), the country’s leading advertising industry association committed to the cause of self-regulation for consumer protection.