Bangalore, Karnataka, India:
OnePlus, a fast growing global technology startup, and RangDe.org, India’s first internet-based peer-to-peer micro-lending organization, today announced the ‘Power of One’ initiative to empower women entrepreneurs on the occasion of the Joy of Giving Week, starting today. The campaign leverages power of crowdfunding to raise affordable micro-loans for women from low-income, rural families empowering them to start or scale up their livelihood activities.
The ‘Power of One’ represents the power of the OnePlus fans community. Millions of OnePlus fans will come together to positively impact the lives of hundreds of India’ lesser privileged women across the country in their quest to fulfill their aspirations of being independent and thereby having a better chance of securing their future. As a token of appreciation, OnePlus will give away OnePlus 2 invites to individuals making a ‘social investment’ through the ‘Power of One’ campaign.
Ramakrishna NK, Co-founder and CEO, Rang De says “At Rang De we believe that poverty needs to be addressed with a sense of urgency. The team at Rang De and our social investor community will never settle unless we make a breakthrough here. We found in OnePlus a fantastic alignment of values and we are so grateful for this partnership.”
Vikas Agarwal, General Manager - India, OnePlus, said “OnePlus has always been a brand that is inspired and driven by its community. It is the power of our community and their support that has helped us reach where we are today, just over a span of 9 months in India. The ‘Power of One’ initiative is an innovative attempt to spread awareness and support women entrepreneurs as they strive to make a difference to their own and their families’ lives.”
Inspired by OnePlus’ belief that ‘great things should be shared’, this campaign enables a socially-conscious individual to give these women an alternative to high-interest, exploitative loans. Rang De encourages people to set aside a small portion of their disposable incomes to make social change by investing in people. When done on a regular basis, the ‘social investor’ is able to impact several hundred lives each year. And unlike charity, these microloans enable Rang De borrowers to access opportunities for a better future while establishing their creditworthiness.
During the Joy of Giving Week (October 5th to 10th), 25 lucky ‘social investors’ will be selected each day and awarded a OnePlus 2 invite. In addition, invites will also be given to top 250 contributors who have made the highest amount of ‘social investment’ at the end of the campaign.
But this is not all – one of the highest contributor will also get to spend exclusive time with Raghu Dixit over a dinner. Raghu is hailed as India’s biggest cultural and musical export, and Rang De’s brand ambassador! Join the “Power of One” campaign at www.rangde.org/oneplus and make change happen - now!
About Rang De
RangDe.Org is India’s first internet-based peer-to-peer micro-lending website, empowering individuals to lend to a rural low-income entrepreneur across the country. Designed as a non-profit social business, Rang De has raised over 40,000 micro-loans totaling over INR 40 crores, funded by over 8000 individuals “social investors” and 25+ corporate partners. These loans enable low-income families to better livelihoods, get access to education and better health. For more information please visit https://www.rangde.org/
OnePlus is a technology startup committed to bringing the best possible technology to users around the world. Created around the mantra, “Never Settle”, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. For more information, please visit www.oneplus.net/in
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