#ParentYourWay: Philips Avent With Momspresso Launch an Eye-Opening Film, Focussing on New Daddies
Thursday, June 23, 2022 12:13PM IST (6:43AM GMT)
Philips Avent recently teamed up with Momspresso.com, to carry out a fun and insightful social experiment to mark Father’s Day 2022. Featuring young parents discussing their roles and woes in parenting, the #ParentYourWay (https://www.youtube.com/watch?v=8K5Lt3Y8-5E) social experiment found that while dads are doing their best, they still want to learn and do a lot more for their family but there is not enough support system for them.
The #ParentYourWay film showcases the participating young couples answering questions about their roles in parenting, when the dads realize their wives do a major chunk of the heavy lifting. The film finds that moms when faced with parenting queries reach out to mom, friends, mom groups, Office colleagues and Online mommy groups while for dads its only wife, or Internet (which is overwhelming).
The dads endearingly suggest that they want to go the extra mile to care of the babies and help their wives too! The adorable reactions from the dads combined with the understanding smiles and words from their wives make for the perfect reflection of the co-parenting experience.
Vidyut Kaul Head Personal Health, Philips India Subcontinent, said, “At Philips Avent, we understand how quickly the family dynamic is changing. New-age dads are more than eager to do a lot more, from feeding babies to tending to kids when they’re sick. To help dads get the right information from a trusted source, we are hosting parenting boot camps with experts allowing them to gain the skills needed to be the daddies they want to be! These exciting boot camps not only educate dads but encourage them to #ParentYourWay which, invariably, is the best way. We are delighted to have Momspresso.com join hands with us and helping us connect with so many moms and dads through such a heart-warming film.”
An extension to the #ParentYourWay campaign, Philips Avent also hosted a Bootcamp focusing on co-parenting for parents along with Momspresso.com. Held at the Westin, Gurgaon on June 5th, the event was a chock-full of engaging activities and an informative panel discussion. In an engaging discussion, with Paediatrician, Lactation consultant and group of inquisitive fathers, mothers and even pregnant couples address questions on breastfeeding, daddies' role in burping, feeding, and swaddling. The event was a massive success and garnered a reach of 2M+ on Instagram.
Speaking at the event, Prashant Sinha, Co-founder & COO, Momspresso.com, said, “At Momspresso.com, it brings us joy to connect women with the brands that add meaningful value to their lives and make their journey more beautiful. #ParentYourWay with Philips Avent gave us this and a lot more. At the end of the event, we had happy parents, empowered with new skills and information, to parent their way as a team. We could not have imagined a better outcome!”
The social experiment and supporting event were a second leg to Philips Avent’s #ParentYourWay campaign which was launched on Mother’sDay earlier this year to create conversations around the importance of breastfeeding and how parenting is about trusting one's instincts. The brand also held a Dad’s Bootcamp in May where guest speaker Yuvraj Singh spoke about his ongoing parenting journey to inspire parents.
About Philips Avent Campaign
Philips Avent campaign #ParentYourWay is there to encourage and empower all the parents to be confident of their own methods and believe that as a couple, they are doing whatever is best of their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring that we at Philips believe in you as a parent. Philips Avent thrives to support all the parents in their parenthood journey through meaning innovations that enables to bring out their best version as a parent.
Launched in 2010, Momspresso.com is driven by its purpose of empowering women to express themselves and earn through the platform. Momspresso has 65000 creators sharing blogs and vlogs in 10 different languages with 30 million women visiting the site every month, making it India’s largest user-generated content platform for women. Through its micro-influencer platform, Momspresso MyMoney, the company enables women to earn by participating in marketing campaigns from brands they use and love. The tech platform has 300,000 micro influencers who have been leveraged by more than 300 brands for Word of Mouth marketing campaigns.